Lead Generation Strategist

We are seeking a strategic and experienced professional to lead our lead generation efforts. As a key member of our team, you will be responsible for developing and executing long-term plans to maximize lead generation and form fills through our website and targeted campaigns.

Key Responsibilities:

• Maximize lead generation and form fills through our website and targeted campaigns, driving MQLs and SQLs for B2B and B2C services.
• Develop and execute long-term, strategic lead generation plans targeting sectors like manufacturing, distribution, supply chain, and consumer retail, focusing only on activities that directly contribute to lead capture.
• Optimize our website for lead generation by creating high-converting landing pages, CTAs, and forms, ensuring seamless integration with CRM, diving into technical details as needed.
• Develop and manage lead gen campaigns via email marketing, SEO/SEM, PPC (e.g., Google Ads, LinkedIn Ads), and social media, prioritizing channels proven to drive form fills, and personally handling setup and optimization when required.
• Create compelling, lead-focused content (e.g., landing page copy, email campaigns, whitepapers, ad copy) tailored to B2B and B2C audiences to drive conversions, avoiding any branding-related content tasks.
• Build and execute content strategies aligned with lead gen goals, incorporating SEO best practices and audience segmentation to maximize form submissions, with a focus on long-term scalability.
• Analyze campaign and website performance metrics (e.g., lead volume, form fill rates, conversion rates, CAC) using CRM and Google Analytics to optimize lead gen strategies and report on KPIs, providing both high-level insights and detailed recommendations.
• Build and maintain a lead database in CRM, ensuring data accuracy, segmentation, and GDPR compliance, focusing only on lead-related data management and troubleshooting issues hands-on when necessary.
• Conduct A/B testing and market research to improve lead capture efficiency and conversion rates, balancing strategic planning with detailed execution.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in B2B and B2C lead generation, preferably in eCommerce, SaaS, or digital agency environments, with a focus on driving form fills.
• Proven track record of independently designing and managing the entire lead generation process, including website optimization and campaign execution, without external agency support.
• Exceptional content writing and content strategy skills, with a portfolio of lead-focused content assets (e.g., landing pages, email campaigns, ad copy) that have driven form submissions.
• Hands-on expertise in PPC campaign setup and management, including platforms like Google Ads and LinkedIn Ads, with a focus on generating leads and optimizing performance at a detailed level.
• Proficiency in CRM for lead management, campaign tracking, form integration, and reporting, with the ability to dive into technical configurations when needed.
• Strong analytical skills with experience in data visualization and reporting using tools like Google Analytics, focused on lead gen metrics and actionable insights.
• Deep knowledge of digital channels and SEO best practices, applied strictly to lead generation, with a strategic, long-term perspective.
• Exceptional strategic thinking and long-term planning abilities, combined with a willingness to roll up sleeves and handle detailed execution when required.
• Excellent communication skills for collaboration with sales, website, and strategy teams on lead-focused initiatives.

Benefits:

• Career Development, Training & certification assistance
• Medical insurance cover for self, spouse, and children
• Provident Fund
• Paid Time off (Maternity, Sick days, Holidays and Earned Leave)
• Weekends off
• Flexible work hours and public holidays
• Loyalty bonus

Preferred Qualifications:

• Experience in the Magento or Adobe Commerce ecosystem.
• Familiarity with B2B and B2C sales cycles and account-based marketing (ABM) for lead generation.
• Certification in Google Analytics, Google Ads, CRM, or similar platforms.
• Prior experience optimizing websites for lead capture and form fills in a hands-on capacity.