Lead Generation Strategist

5 hours ago

Pune, Maharashtra, India beBeeLeadGeneration Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Lead Generation Specialist

We are seeking an experienced Lead Generation Specialist to join our team and focus on generating high-quality leads through strategic planning, campaign execution, and website optimization.

The ideal candidate will have a proven track record of building lead gen systems from scratch, driving measurable lead growth, and delivering results-oriented solutions.

Key Responsibilities:

  • Develop and execute long-term, strategic lead generation plans targeting B2B and B2C audiences, focusing on activities that directly contribute to lead capture.
  • Optimize our website for lead generation by creating high-converting landing pages, CTAs, and forms, ensuring seamless integration with CRM tools.
  • Manage lead gen campaigns via email marketing, SEO/SEM, PPC (e.g., Google Ads, LinkedIn Ads), and social media, prioritizing channels proven to drive form fills.
  • Create compelling, lead-focused content (e.g., landing page copy, email campaigns, whitepapers, ad copy) tailored to B2B and B2C audiences to drive conversions.
  • Build and execute content strategies aligned with lead gen goals, incorporating SEO best practices and audience segmentation to maximize form submissions.
  • Set up and manage PPC campaigns from scratch, including keyword selection, ad copywriting, bid management, and optimization.
  • Analyze campaign and website performance metrics using CRM and analytics tools to optimize lead gen strategies and report on KPIs.
  • Conduct A/B testing and market research to improve lead capture efficiency and conversion rates.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 8+ years of experience in B2B and B2C lead generation, preferably in eCommerce, SaaS, or digital agency environments.
  • Proven track record of independently designing and managing the entire lead generation process, including website optimization and campaign execution.
  • Exceptional content writing and content strategy skills, with a portfolio of lead-focused content assets that have driven form submissions.
  • Hands-on expertise in PPC campaign setup and management, including platforms like Google Ads and LinkedIn Ads.
  • Proficiency in CRM tools for lead management, campaign tracking, form integration, and reporting.
  • Strong analytical skills with experience in data visualization and reporting using tools like Google Analytics.

Preferred Qualifications:

  • Experience in the Magento or Adobe Commerce ecosystem.
  • Familiarity with B2B and B2C sales cycles.

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