
Creative Strategist
5 days ago
About K9 Vitality
K9 Vitality is one of India’s fastest-growing D2C pet wellness brands, trusted by 25,000+ pet parents . We create vet-approved, natural supplements for dogs, focusing on gut health, joint care, and skin & coat health. Our mission is simple: help dogs live healthier, happier lives—while giving their parents peace of mind.
We’re now looking for a Creative Strategist to own and lead our paid ads creative strategy end-to-end . This is a full-time, remote role for someone who understands the science of great ads, thrives in fast-paced environments, and—most importantly—is a dog parent who genuinely cares about pet health.
What You’ll DoYou’ll own the creative engine that powers our paid media. This means:
Deep Customer Understanding
- Lead ongoing research into pet parent needs: review mining (our reviews, competitor reviews, Amazon, Reddit, TikTok comments, etc.), audience insights, and pain point mapping.
- Build frameworks that identify stages of awareness (problem aware, solution aware, unaware) and translate them into actionable ad concepts.
Creative Strategy & Frameworks
- Develop SOPs from scratch for creative strategy: research, concepting, testing, and performance analysis.
- Translate insights into a clear roadmap of creative angles, hooks, and concepts.
- Track what’s tested vs. untested, learnings, and iteration pathways.
Ad Creative Leadership
- Own the creative direction across static ads, carousels, GIFs, short/long-form videos .
- Write and refine ad copy (hooks, body, CTAs) with a direct-response mindset.
- Review briefs and assign tasks to graphic designers & video editors. Ensure every output is performance-focused, not just pretty.
- Understand what makes a scroll-stopping visual or video perform.
Performance Marketing Alignment
- Partner closely with the growth team to align creatives with performance KPIs (CTR, CVR, ROAS, Hook Rate, Thumbstop Rate, Watch Time) .
- Constantly diagnose creative performance, spot patterns, and propose next steps for scaling winners and cutting losers.
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