Creative Strategist
7 days ago
**Key Responsibilities**
- Understand different user personas, positioning, brand tonality, brand philosophy, current digital strategy, channel wise strategy & formats in use and define the creative strategic approach.
- Be the bridge connecting the creative and the business objectives of brands.
- Research and understand the purpose of the brand, its opponents, discover insights into the audience, market insights, use that knowledge to design compelling campaign concepts and ultimately pitch the concept successfully.
- Ideate on overarching communication routes/campaign ideas, define positioning statements & creative treatments across existing clients & new client pitches.
- Identify different approaches, communications and experiments, using various creative elements. (Example: Using variable factors like background colour, font, communication themes, Voice-over to see which variables are driving higher results).
- Working closely with the advertising team (Google, Facebook, LinkedIn Ads) to understand the experiments, analytics and iterate on creatives according to results.
- Arrive at creative reports to define success of experiments & creative analysis.
**Salary**: ₹28,294.95 - ₹49,803.76 per month
Schedule:
- Day shift
**Experience**:
- Creative Strategist: 2 years (preferred)
- Building Brand Philosophy: 2 years (preferred)
**Speak with the employer**
+91 8655915455
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