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Technology Marketing Manager

3 months ago


gurugram, India BigStep Technologies Pvt Ltd Full time

We are seeking an innovative, passionate and strategic Marketing Manager with 4+ years of experience who can lead the Marketing Team and drive Marketing Initiatives ensuring Product Growth and Revenue.


Roles & Responsibilities:

-  Create and execute multi-channel marketing strategies to drive Product growth along with identifying the target audience

-  Contribute towards the successful lead generation of the Product and work towards establishing brand visibility

-  Lead and execute Marketing Programs/ Events/ Conferences from start to finish, leveraging internal support and driving collaboration

-  Effectively measure, analyze and optimize marketing programs 

-  Manage all-round demand generation teams including outbound, performance, channel partner, and inbound, along with Website management, SEO/SEM, content generation, lead magnets, social media, search ads and other performance marketing campaigns

-  Continuously optimize program performance and quality by demonstrating best practices in digital and email marketing

-  Measure and report the performance of all marketing campaigns, and assess against goals (ROI and KPIs)

-  Design and automate strategies to convert MQLs to SQLs

Requirements:

-  4+ years of experience in B2B acquisition, growth, and lead generation marketing

-  A high-energy, creative, and resourceful self-starter who demonstrates outstanding leadership skills, business ownership, and personal accountability

-  Experience in working with technology products (preferred SaaS products)

-  Proven experience developing marketing plans and campaigns

-  Metrics-driven marketing mind with an eye for creativity

-  Experience with marketing automation and CRM tools

-  Proficiency with online marketing and social media strategy-  Outstanding communication skills (both written and verbal)

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