Marketing Manager- Spine

4 weeks ago

Gurugram, India Stryker Full time

Why join Stryker?

We are proud to be named one the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine Learn more about our award-winning organization by visiting

Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.

Know someone at Stryker?

Be sure to have them submit you as a referrral prior to applying for this position. Learn more about our employee referral program

Essential duties & responsibilities:

Be the champion of the assigned portfolio with in-depth product & procedural knowledge.Develop brand positioning strategy, customer segmentation framework and roll out campaigns for product promotion.Drive customer profiling exercise partnering with sales team and create acquisition/ retention strategies.Develop, sustain and leverage relationships with key opinion leaders of assigned specialty.Define the golden words to communicate unique selling points and competitive advantages.Work closely with sales and key accounts for product demonstration and clinical sellingDesign creative marketing and promotional campaigns, creation of product brochures, leaflets, and other communication material as per brand guidelinesDesign and implement a pricing strategy for designated products to meet ASP targets & portfolio profitability.Conduct margin analysis on a periodic basis to study trends to access pricing levels.Active partner for success of field staff, help shorten the sales conversion cycle and create platforms to share success stories and best practices amongst team members. Planning marketing programs & customer engagement activities and working closely with support teams & vendors for successful execution.Drive CAPEX planning and execution of demo set deployment and achieve productivity targetsControl marketing budget for the respective product/ portfolio by managing the needs assessment plan vs actual and maximize the utilization of the budgetPartner with SCM for rolling forecast and inventory level of new and priority products.Develop and implement feedback channels to ensure franchises are following marketing plans.Support lead management initiatives for field staff, periodically compare leads and market mapping to identify untapped potentialWork with sales managers on sales roadmap validation and analysisDeliver product training to sales team, content development and structuring of digital content repository for online referencesProvide leadership through effective communication of vision, active coaching and development

Qualifications & experience:

Qualifications:

Graduate in Science/PharmacyPost Graduate Degree in Management, with a specialization in Marketing from top B Schools IIM/IIFT/FMS/ISBExperience in handling marketing for high value capital equipment in medical device

Experience:

A total experience of 9+ years in marketing role of a large MedTech Organization with exposure to working with cross functional teams.Exceptional track record in marketing strategy, branding initiatives and product launchesThis role requires the use of judgement in applying professional expertise and is expected to work independently with minimal supervision.The role requires expertise within a discipline in a specialized field. The job provides technical guidance and direction for his/ her area of specialization. Also good analytical skills as well as evaluative judgement based on the analysis of factual and qualitative information in complicated or novel situations. The complexity implied at this level of problem solving relates to the ability to filter, prioritize, analyze and validate potentially complex and dynamic material

Work Knowledge, skills & abilities

Strong communication, interpersonal & presentation skillsLeader with exemplary interpersonal and problem-solving abilitiesHigh energy level, discipline, humility, and sense of responsibilityLearning agility and passion for taking on challenges.Self-starter with high action orientationStrong influencing and negotiation skillsCan handle difficult conversations.Strong financial acumen, understanding portfolio performance using tools, planning and budgeting

About StrykerStryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at 

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