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Dealer Marketing Manager

4 months ago

Gurugram, India Droom Technology Pvt Ltd Full time

View Details

Role:

We are seeking a passionate and results-oriented Dealer Community Manager to join our growing team You will play a pivotal role in building and nurturing relationships with our dealer network, driving dealer acquisition, engagement, and overall satisfaction.

Responsibilities:

Content Management: Own and maintain content for Droom's dealer-facing webpages including lead forms, tracking, and overall user experience. Spearhead the creation and curation of content for Droom University. Continuously update and refresh existing Droom University content to ensure its relevance and effectiveness. Dealer Communication & Engagement: Manage and execute a bi-monthly dealer newsletter, including template design, email blast, performance analysis, and follow-up actions. Develop and implement communication strategies to keep dealers informed of news, updates, announcements, and policy changes. Oversee all dealer marketing and acquisition Go-To-Market (GTM) materials. Dealer Acquisition & Growth: Implement strategies to generate new dealer signups and new active dealers per month. Spearhead Chairman Club subscriber acquisition. Dealer Training & Development: Organize and conduct weekly training programs focusing on dealer success and platform utilization. Host regular dealer webinars on various topics relevant to the automotive industry. Dealer Relationship Management: Manage monthly dealer store branding and visual retail merchandising based on subscription tiers. Facilitate the collection of dealer testimonials. Conduct weekly dealer meets to foster open communication and address concerns. Organize and execute dealer roadshows to strengthen regional dealer connections. Plan and execute large-scale dealer summits to drive industry knowledge sharing and networking. Facilitate meetings between top-performing dealers and Droom's leadership team. Dealer Experience & Optimization: Conduct audits of dealer branding, particularly for resellers, to ensure brand consistency. Lead focus group studies with dealers to gather valuable feedback on products and offerings. Maintain and update a comprehensive store branding and visual retail merchandising catalog for dealers. Implement strategies to enhance dealer Net Promoter Score (NPS) and Customer Satisfaction (CSAT) on a monthly basis. Benchmarking & Best Practices: Conduct research and analysis to identify industry best practices in dealer community management, benchmarking Droom's approach against leading platforms like Amazon, Flipkart, Alibaba, Temu, Zomato, Swiggy, Airbnb, and Uber.

Requirements:

Bachelor's degree in Marketing, Communications, Business Administration, or a related field (preferred). Minimum 3-5 years of experience in dealer community management or a similar B2B marketing role. Proven track record of developing and implementing successful dealer marketing and acquisition strategies. Excellent content creation and editing skills. Strong communication and interpersonal skills, with the ability to build and maintain positive relationships with various stakeholders. Experience managing and executing events (conferences, roadshows, etc.) is a plus. Data-driven approach with experience in marketing analytics and reporting. Passion for the automotive industry is a plus.