Performance Marketing Manager
4 weeks ago
JoinOur Team Kuku FM ison the lookout for an experienced Performance Marketing Manager tojoin our trailblazing team. As a leader in the audio OTT space inIndia we are at the forefront of revolutionizing audioentertainment. With a dedication to bringing stories and wisdom tolife we offer an extensive array of audiobooks podcasts and OTTshows in various languages and genres. It s an exhilarating time tobe part of our journey as we aim to redefine the future of audioentertainment on a global scale. Backed by prestigious investorsand boasting a user base of over 50 million with an engagement ofover 3 billion minutes per month we offer the perfect platform forambitious talent tothrive.
YourRole As a PerformanceMarketing Manager you will spearhead our marketing efforts toensure our content reaches the ears it deserves. With a focus ondriving awareness traffic acquisitions and conversions you ll be atthe helm of creating and implementing cuttingedge performancemarketing strategies. Your leadership will guide a team ofspecialists across various channels including Paid Search PaidSocial and Programmatic Native to name afew.
Responsibilities
- Developand execute a comprehensive performance marketingstrategy.
- Lead adynamic team fostering growth and innovation across all performancemarketingchannels.
- Managesignificant monthly budgets optimizing for impactful customeracquisition andconversions.
- Collaboratewith crossfunctional teams including Product Analytics Design andContent Marketing to enhance campaign effectiveness andefficiency.
- Establishand monitor key performance indicators aligning with the companysgrowth objectives and operationalgoals.
- Maintain robustrelationships with internal stakeholders (Promo Writers VO and BGMartist Video Editors and management) and external agencies ensuringseamless campaignexecution.
- Innovateand optimize marketing budgets for maximal impact across differentmarkets.
Qualifications&Skills
- 38years of experience in PerformanceMarketing and with 23 years inOTT industry.
- Previous leadershipexperience having managed highperforming teams in fastpacedenvironments.
- Proficiencyin DV360 and other ProgrammaticDSPs.
- Demonstratedexpertise in handling multimillion dollar marketingbudgets.
- Stronganalytical skills capable of turning complex data sets intoactionableinsights.
- Indepthknowledge of digital marketing principles trends and bestpractices.
- Proficiencyin analytics and MarTech tools such as AppsFlyer/Singular GoogleAnalytics Firebase andmore.
- Excellentstakeholder management and collaborationskills.
- A proactiveapproach with a passion for growth and performancemarketing.
JoinUs At Kuku FM we renot just building an audio platform; we re cultivating a communitywhere stories flourish and knowledge spreads. If you re passionateabout making a mark in the world of audio entertainment and havethe skills to propel our mission forward we d love to hear fromyou.
budgetmanagement,stakeholder management,marketing budget,paid search,paidsocial,data analysis,digital marketing,programmaticnative,analytical skills,leadership,marketing analytics,performancemarketing
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Performance Marketing Manager
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Sany, India Kuku FM Full timeJob Description: PerformanceMarketing Manager at KukuFMJoinOur TeamKuku FM ison the lookout for an experienced Performance Marketing Manager tojoin our trailblazing team. As a leader in the audio OTT space inIndia we are at the forefront of revolutionizing audioentertainment. With a dedication to bringing stories and wisdom tolife we offer an extensive array...
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