Digital Marketing Manager

4 weeks ago

Sany, India Zyvka Full time
Exp 13years 46lpa 46years68lpaLocation Gurugram Cyber HubGoodtoHave Skills: B2BMarketingMustHaveSkills: Google Adwords PPCskills
CompanyOverview:At EAMOT we specialize inharnessing IoT technology to obtain realtime machine dataandpredictive analytics facilitating smarterenergy management and optimization. Ourteamcomprises skilled professionals inelectrical mechanical and IT fields focusing onenhancingthe performance and energyefficiency of Diesel Generators UPS and VoltageServoStabilizers. With over 40 dedicatedteam members and 120 channel partners spanning29states our presence extends from BengaluruMumbai Gurugram to international officesinToronto. Currently we are actively seekinga talented and experienced DigitalMarketingSpecialist to drive our digitalmarketing initiatives from our Gurugramoffice.
JobDescription:As a Digital MarketingSpecialist you will be responsible for planning and executingdigitalmarketing strategies to generateleads and increase brand awareness. Your primaryfocuswill be on PPC SEM Linkedin Ads DisplayMarketing and Promotional Marketingchannelsto drive lead generation. You willwork closely with the management and operationsteamto plan optimize campaigns analyze dataand implement strategies for maximumimpact.
KeyResponsibilities: Develop and implementdigital marketing campaigns to drive lead generationviaPPC SEM Linkedin Ads inMails DisplayMarketing and Promotional Marketing. Conductkeyword analysis and utilize SEO best practices to improve websitevisibilityand organictraffic. Manage Google Adwords campaignsanalyze performance using GoogleAnalyticsand create custom marketingdashboards for tracking key metrics. UtilizeHubspot Zoho CRM or similar tools for lead qualification andCRMmanagement.Conduct A/B testing implement drip marketing campaigns and segmenttargetaudiences for personalized marketingefforts. Implement remarketing strategies toreengage website visitors and targetspecificaudience segmentseffectively. Stay updated with the latestdigital marketing trends and tools includingSemrushAhrefs Moz and others and leveragethem to optimize campaigns. Collaborate withcrossfunctional teams including content design and producttoensure alignment and consistency inmessaging andbranding.
Requirements:12 years of experience in digital marketing with a focus on leadgeneration andPPC/SEMcampaigns. Proven track record of managingsuccessful digital marketing campaignsacrossvariouschannels. Indepth knowledge of SEO keywordanalysis and Google Adwords. Proficiency inGoogle Analytics and other analytics tools for performancetrackingandreporting. Experience with CRM systems suchas Hubspot Zoho CRM or similar platforms.Strong analytical skills with the ability to interpret data andmakedatadrivendecisions.Excellent communication skills and the ability to work effectivelyin a collaborativeteamenvironment. Bachelors degree in marketingadvertising or relatedfield.
Benefits:Competitive salary package Opportunities forcareer growth and advancement Dynamic andcollaborative work environment Healthinsurance and otherbenefits
Ifyou are a resultsdriven digital marketer with a passion for drivinglead generation and areeager to join adynamic team we encourage you to apply for thisopportunity.

digitalmarketing,google,digital

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