National Sales Head

3 weeks ago

NCR, India Mastermind Network Full time

Role & responsibilities

The National Sales Head is a leadership role within the Consumer Products Division, responsible for driving presence in the Mass Markets the most critical growth engine of our domestic business.

This position demands a mix of strategic foresight and executional discipline, leading a large and diverse team to craft and deliver a high-impact Go-To-Market (GTM) strategy that reflects the dynamism of Indian general trade and mass retail.

Key Responsibilities:

Strategic Leadership

  • Shape and execute a robust GTM strategy to accelerate growth in mass markets across India.

  • Act as a strategic thought partner on the Sales Leadership Team, contributing to long-term business and organization design.

  • Identify growth levers across markets, categories, and channels existing and new.

Sales Operations & Execution

  • Lead a pan-India GT sales force, ensuring execution excellence at the last mile.

  • Drive distribution expansion, retail productivity, and cost-to-serve efficiencies.

  • Implement frameworks for sales forecasting, territory management, and performance tracking.

Team Leadership & Capability Building

  • Inspire and align cross-regional teams with a shared vision for growth and executional excellence.

  • Coach and mentor regional sales heads and functional teams to develop a high-performance culture.

  • Foster collaboration with marketing, trade marketing, supply chain, and finance for cross-functional alignment.

Market Development & Innovation

  • Create and execute customer development initiatives, pricing strategies, and innovative GT programs to enhance market share and profitability.

  • Ensure rapid adoption of digital tools and analytics to drive smarter decision-making and agile response.

Preferred candidate profile

Should have years in Sales/Marketing roles, predominantly in FMCG + Paints / FMCG + Tyres

  • Extensive exposure to mass markets and general trade ecosystems

  • Proven leadership in managing large, geographically dispersed teams

Technical Competencies:

  • Strong understanding of GTM, RTM, distribution strategy, and channel profitability

  • Experience across multiple consumer categories

  • Solid commercial acumen and ability to build sustainable business value chains

  • Exposure to brand building and market development principles

Behavioral Competencies:

  • Collaborative and inclusive leadership style with high impact across levels

  • Inspirational leader who creates clarity, alignment, and purpose for the team

  • Strong executive presence and stakeholder management skills

  • High drive for performance with strategic patience and tactical agility

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