
National Sales Head
4 days ago
Role & responsibilities
The National Sales Head is a leadership role within the Consumer Products Division, responsible for driving presence in the Mass Markets the most critical growth engine of our domestic business.
This position demands a mix of strategic foresight and executional discipline, leading a large and diverse team to craft and deliver a high-impact Go-To-Market (GTM) strategy that reflects the dynamism of Indian general trade and mass retail.
Key Responsibilities:
Strategic Leadership
Shape and execute a robust GTM strategy to accelerate growth in mass markets across India.
Act as a strategic thought partner on the Sales Leadership Team, contributing to long-term business and organization design.
Identify growth levers across markets, categories, and channels existing and new.
Sales Operations & Execution
Lead a pan-India GT sales force, ensuring execution excellence at the last mile.
Drive distribution expansion, retail productivity, and cost-to-serve efficiencies.
Implement frameworks for sales forecasting, territory management, and performance tracking.
Team Leadership & Capability Building
Inspire and align cross-regional teams with a shared vision for growth and executional excellence.
Coach and mentor regional sales heads and functional teams to develop a high-performance culture.
Foster collaboration with marketing, trade marketing, supply chain, and finance for cross-functional alignment.
Market Development & Innovation
Create and execute customer development initiatives, pricing strategies, and innovative GT programs to enhance market share and profitability.
Ensure rapid adoption of digital tools and analytics to drive smarter decision-making and agile response.
Preferred candidate profile
Should have years in Sales/Marketing roles, predominantly in FMCG + Paints / FMCG + Tyres
Extensive exposure to mass markets and general trade ecosystems
Proven leadership in managing large, geographically dispersed teams
Technical Competencies:
Strong understanding of GTM, RTM, distribution strategy, and channel profitability
Experience across multiple consumer categories
Solid commercial acumen and ability to build sustainable business value chains
Exposure to brand building and market development principles
Behavioral Competencies:
Collaborative and inclusive leadership style with high impact across levels
Inspirational leader who creates clarity, alignment, and purpose for the team
Strong executive presence and stakeholder management skills
High drive for performance with strategic patience and tactical agility
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