Digital Marketing Executive

3 weeks ago


hyderabad, India Cresol Infoserv Full time

Roles & Responsibilities:•Develop and execute short-term & long-term successful SEO strategies•Conducting keyword research, identifying content scope/strategy to guide content teams•Review technical SEO issues and recommend fixes•Optimize website content and landing pages based on user intent, UX, and mobile-first approach•Direct off-page optimization projects (e.g. link-building)•Collect data and report on traffic, rankings, and other SEO aspects•Keep abreast of SEO and integrated marketing trends•Competition analysis to identify gaps and trends•Create regular SEO reports and monitor performance metrics•Define business requirements and co-ordinate with the technology team to get SEO recommendations implemented and track the impact of each SEO initiative•Continuously updating the website based on fresh SEO trends, Google core updates, and internet marketing industry trends.•Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns (Google Ads/PPC/Social Media Posts/Paid Ads on Insta/FB)Meta (Facebook) Ads Management•Plan, execute, and optimize campaigns on Meta, ensuring maximum reach and user acquisition.•Allocate and manage a monthly ad spend of at least 5-10 lakhs on Facebook ads.•Utilize advanced targeting strategies to reach the target audience and achieve campaign objectives•Curate killer Ad concepts that can drive app installs and sales•Create ad assets by collaborating with the video and design teamGoogle Ads Management:•Oversee App Install campaigns across Google platforms, including YouTube, display ads, and search ads.•Manage a monthly ad spend of at least 3+ lakhs on Google ads•Stay updated on the latest trends and features within the Google advertising ecosystem.



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