Digital Marketing Executive

1 month ago

Hyderabad, India Aptagrim Consulting Full time

Hyderabad

May 18, 2023

Experience: 2-5 years

Job Description: Digital Marketing Executive (B2B SaaS Solutions)

We are seeking a talented and experienced Digital Marketing Executive with a strong background in B2B SaaS solutions to join our dynamic marketing team. As a Digital Marketing Executive, you will be responsible for planning, implementing, and managing digital marketing campaigns to promote our B2B SaaS solutions to target audiences. Your expertise in digital marketing strategies, lead generation, and customer acquisition will be crucial in driving brand awareness, generating qualified leads, and supporting our company's growth in the competitive SaaS market. If you are passionate about B2B technology, possess exceptional digital marketing skills, and thrive in a fast-paced environment, we want to hear from you.

**Responsibilities**:

- Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies aligned with our B2B SaaS solutions' goals and target market. Identify key digital channels and tactics to maximize brand visibility, lead generation, and customer acquisition.
- Website Management: Oversee the maintenance and optimization of our company website, ensuring it is user-friendly, optimized for search engines, and aligned with our brand messaging. Continuously analyze website performance and user behavior using analytics tools to identify areas for improvement.
- Social Media Management: Develop and execute social media strategies to enhance brand awareness, engage the target audience, and drive traffic to our website. Monitor social media channels, manage social media campaigns, and analyze performance metrics to optimize results.
- Marketing Analytics: Utilize marketing analytics tools and platforms to monitor and measure the effectiveness of digital marketing campaigns. Analyze key performance indicators (KPIs) and provide actionable insights to improve campaign performance and ROI.
- Competitor Analysis: Conduct regular market research and competitor analysis to stay updated on industry trends, identify opportunities, and differentiate our B2B SaaS solutions in the market. Provide recommendations based on market insights and competitive intelligence.
- Collaboration and Reporting: Collaborate with cross-functional teams, including sales, product management, and design, to align marketing efforts with business objectives. Prepare regular reports on digital marketing campaign performance, lead generation, and other relevant metrics for management review.

**Qualifications and Skills**:

- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Proven experience as a Digital Marketing Executive, preferably in the B2B SaaS industry
- Strong understanding of B2B marketing principles and digital marketing strategies for lead generation and customer acquisition
- Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Salesforce) for lead management and nurturing
- Solid knowledge of web analytics tools (e.g., Google Analytics) to track, measure, and analyze campaign performance
- Excellent written and verbal communication skills, with the ability to craft compelling content and effectively communicate complex concepts to a target audience
- Strong analytical and problem-solving abilities with a data-driven approach to decision-making
- Creative mindset and ability to think outside the box to develop innovative marketing strategies and tactics
- Ability to manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities

Job ID
-:
APDI436014

Job Type
-:
Full-time

No of openings
-:
1

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