MarTech, CRM,Loyalty

1 month ago

Mumbai Metropolitan Region, India Hansa Cequity Full time

Company Description

Hansa Cequity is a data-driven, technology-enabled marketing consulting company located in Mumbai Metropolitan Region. Our solutions focus on Customer Experience Led Consulting, Data Analytics, Digital Marketing, Multi-channel Campaign Management, Loyalty Management solutions, Creative Services, and Customer Relationship Centres. We combine first-party, third-party, and external data to create custom solutions that drive real business value.


Role Description

This is a full-time on-site role for a MarTech, CRM, Loyalty - Retail Business expert at Hansa Cequity. The expert will be responsible for leveraging data-driven strategies to help companies acquire, engage, manage, and retain their customers. Day-to-day tasks include implementing marketing automation, analytics, data management, and campaign solutions to create meaningful engagement opportunities.


Experience : 8+years


Qualifications

  • Lead the Retail business segment, developing and executing strategies to drive growth and profitability,
  • Oversee MarTech, CRM, and Loyalty initiatives to enhance customer retention and maximize customer lifetime value (CLV).
  • Manage cross-functional teams including Data Analytics, Data Science, Campaign, Digital, and Customer Experience Center, fostering collaboration and innovation.
  • Implement customer lifecycle management (CLM) strategies to optimize the customer journey and enhance the overall customer experience.
  • Utilize key metrics and analytics to measure the effectiveness of marketing campaigns and drive continuous improvement.
  • Drive innovation and stay abreast of industry trends in MarTech, CRM, and Retail to identify opportunities for growth and differentiation.

Qualifications:

  • Proven experience in MarTech, CRM, and Loyalty management, preferably in the retail industry.
  • Strong leadership skills with the ability to inspire and motivate cross-functional teams.
  • Expertise in customer retention strategies and customer lifecycle management.
  • Proficiency in utilizing data analytics and insights to drive marketing decisions and optimize customer experiences.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders.
  • Strategic thinker with a results-driven mindset and the ability to thrive in a fast-paced environment.
  • Certifications in MarTech or CRM platforms are a plus


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