Senior Brand Manager

4 weeks ago

india Dr. Reddy's Laboratories Full time

Position: Brand Lead Marketing for Gastro segment for Emerging Markets.


Education & Experience:

  • MBA from reputed institute with minimum 5+ years of experience in handling Gastro segment in regulated/ emerging markets (is a must for this role).
  • Experience in Brand Management, Strategic planning, Business analytics, Direct to consumer campaigns, Omni channel marketing, social media marketing and campaign management.
  • Excellent communication skills


Job Scope: To be the growth catalyst in driving brand growth and dominance in Emerging Markets through marketing excellence, capability building and effective Product management strategies.


Roles & Responsibilities:


Life Cycle Management

  • Understanding customer needs and insights with help of insighting team
  • Manage Life cycle by building the brand architecture, global / local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment.
  • Conceptualising and driving the growth projects for the brands along with CFTs and country teams to ensure sustainable brand growths.
  • Own the product management process and tracking the project progress, guiding brand teams to make the projects live and anticipating risks and developing mitigation plan for the same to ensure successful delivery

Brand strategy

  • Work with country teams to develop and execute the global brand strategy and implementation plans by working across complex cross-functional teams.
  • Content development and messaging – Work with country team to create informative & educational content that addresses the needs to various customer segments
  • Craft clear evidence based messaging that highlights brand benefits.
  • Support country teams to develop and execute Omni channel engagement and content strategy.
  • Work with country teams to craft direct-to-patient strategy for OTC brand SKUs including identifying patient segmentation, understanding consumer needs, Insight mining, crafting compelling messaging to address the unmet needs and leveraging digital channels and technology platforms to increase access of brands to eligible patients.

Annual Brand Planning

  • To work closely with country marketing teams to build differentiators / brand levers
  • Working closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth
  • Work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies.
  • Adherence to Brand plan process in terms of rigour and preparation

New Product Ideation & portfolio development:

  • Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts
  • Screening internal & external data sources to arrive at potential ideas that could address the customer needs.
  • Develop Business Strategy- analyse competitive landscape, customer journey and insighting, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win.

Marketing Excellence

  • Driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication.
  • Working closely with the L&D teams for capability building among the country teams to make them future ready.

  • Senior Brand Manager

    3 weeks ago

    india Antal International Full time

    Location: Chennai (Preferred) and Gurgaon About the Company: My client is India's Leading Leisure travel brand, committed to delivering meaningful and memorable travel experiences. With a popular DIY vacation builder platform, it has attracted over 100,000 travellers from 14 countries, earning exceptional ratings across platforms like TrustPilot,...

  • Senior Brand Manager

    3 weeks ago

    india Zupee Full time

    Role: Senior Manager- Brand Marketing Reports to: VP- Brand Marketing Location: Gurgaon (in-office) About the team The brand marketing team at Zupee comprises brand, media, insights, social and creative teams. Our goal is to elevate the visibility and resonance of Zupee, ensuring its key messages resonate deeply with our target audience. We aim to drive...

  • Senior Brand Executive

    1 week ago

    india Games24x7 Full time

    About Games24x7 Founded by New York University trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio which includes skill-based games such as RummyCircle and My11Circle. Backed by marquee investors like Tiger Global, The Raine Group and Malabar Investments, the company...

  • Senior Brand Manager

    3 weeks ago

    india Ola Full time

    About OLA: OLA is a vertically integrated mobility group across products (personal mobility), services (ride-hailing and financial services), and technology (cell, software, autonomous, artificial intelligence) and building sustainable mobility for the world. OLA ride-hailing is India’s largest mobility platform and one of the world’s largest...

  • Brand Manager

    6 days ago

    india Areeb Full time

    Job Description On behalf of our client, we are looking for an experienced Brand Manager with at least 5 years of proven success in brand management. The ideal candidate will have a strong understanding of brand development, marketing strategies, and consumer behavior. They will be responsible for developing and executing comprehensive brand strategies that...

  • Senior Brand Manager/Brand Manager

    5 days ago

    india Tyche Jobs Executive Search Consultants Full time

    Should be a batch of 2016- 2019 -MBA from premier institute FMCG /Foods Experience a must Team role Responsible for managing the P&L of category(s)/ brand(s) in Food category 2. Work closely with sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs 3. Lead...

  • Senior Brand Executive

    2 weeks ago

    india Rasta Full time

    Rasta is an eleven years young design and communication consultancy. We are a strategy focused creative studio doing impactful work driven by our culture-first approach in order to provide creative solutions. In Short, we help brands to create their stories by providing them brand strategy and communication solutions. Job Description: Senior Brand...

  • Jewellery Designer for a Fine Jewellery Brand

    1 week ago

    india Leading Fine Jewellery Brand Full time

    Role: Jewelry Designer Location: Mumbai (Lower Parel) Salary: 4-6 lacs P.A Job Description: Conceptualize and create original jewelry designs that align with the brand's aesthetic, values, and market trends. Experience in designing Gold & Diamond studded jewellery is a must. Work closely with the production team to ensure designs are feasible, maintain...

  • Senior Brand Partnerships Manager

    1 month ago

    india ITP Media Group Full time

    Job Description ITP Media Group (ITP) is one of the largest media companies in the Middle East, with a portfolio of more than 80 brands. The company delivers quality data content to its readers, viewers, delegates, and guests through digital, print, events, awards, video content, social media platforms, and social media influencers. These brands include...

  • Personal Branding Manager

    1 week ago

    india ONFLIT Full time

    Role: Personal Branding Manager Type of Employment: Permanent (Full Time) Location: Jaipur Salary: Rs. 40000 per month Job Description We are looking for a project manager for ONFLIT who will be responsible for end-to-end planning, management and execution of client projects. The candidate should have good communication skills, a strong ability to...

  • Personal Branding Manager

    1 week ago

    india ONFLIT Full time

    Role: Personal Branding Manager Type of Employment: Permanent (Full Time) Location: Jaipur Salary: Rs. 40000 per month Job Description We are looking for a project manager for ONFLIT who will be responsible for end-to-end planning, management and execution of client projects. The candidate should have good communication skills, a strong ability to...

  • Senior Brand Manager

    1 week ago

    india Airthreads Full time

    Calling all Word Wizards! Our sustainable, custom-tailored men's fashion marketplace is seeking a Brand Storyteller to weave a tale of style, innovation, differentiation and the power of a perfect fit. If you understand marketing magic and breathe fashion trends, this could be your runway: Your Mission: Brand Maestro: Shape the voice and narrative that...

  • Brand Manager

    1 week ago

    india SkateSupplyIndia Full time

    Introduction Skate Supply India is a prominent wholesale skateboard/streetwear distributor and retailer located in Chandigarh. We showcase an impressive selection of top-notch skateboarding and clothing brands from around the world. At Skate Supply India, we are all about striving for a wholesome consumer experience. We’re on the lookout for a brand...

  • Brand Manager

    2 weeks ago

    india Infinity Learn Full time

    Brand Manager/ Sr. Brand Manager Company: Infinity Learn by Sri Chaitanya About Us: Education group Sri Chaitanya. Led by people with the purpose of becoming global leaders in the digital learning arena has achieved one million-plus registered Infinity Learn is the fastest-growing EdTech company in India funded by Asia's largest users and 100K+ paid...

  • Brand Manager

    2 weeks ago

    india Infinity Learn Full time

    Brand Manager/ Sr. Brand Manager Company: Infinity Learn by Sri Chaitanya About Us: Education group Sri Chaitanya. Led by people with the purpose of becoming global leaders in the digital learning arena has achieved one million-plus registered Infinity Learn is the fastest-growing EdTech company in India funded by Asia's largest users and 100K+ paid...

  • Brand Manager

    3 weeks ago

    india LetsDressUp (LDU) Full time

    Company Name – LetsDressUp Location – Gurgaon CTC – 8 LPA – 12 LPA Job Title - Brand Manager About us: LetsDressUp (LDU) is building the most inclusive fashion company for women of Bharat. Our mission is to empower women to dress up in their size and their style in a sustainable manner. Job Overview We are seeking a dynamic and strategic Brand...

  • Executive - Brand Management

    1 month ago

    india Buoyancy Consultants & Engineering Full time

    As an Executive Brand Management (GraphicsDesigner & Social Media) you will be working closely withBusiness Development & Senior Management team in order toexecute necessary tasks for effective brand image management of thecompany. Your responsibilities will be asfollows: Manage social media campaign& presence. Marketing material designprinting and...

  • Brand Manager

    2 weeks ago

    india Delna Avari & Consultants Full time

    Company Description Delna Avari & Consultants is a dynamic business consulting firm based in Mumbai & London. This role is a full-time, on-site placement at one of our ScaleXStartUps company in FMCG in Mumbai. Our company's mission is to deliver transformative and lasting impact for our clients by unlocking insights and helping them achieve sustainable...

  • Brand Manager

    7 days ago

    india Alan & Grant Full time

    Job Description Our client is a branding and marketing agency located in Lagos.Job Summary We are seeking an experienced and creative Brand Manager to join our dynamic team. The Brand Manager will be responsible for developing and implementing strategies that enhance our clients' brand awareness, drive customer engagement, and foster brand loyalty across...

  • Brand Manager

    1 week ago

    india New Era Group Full time

    Company Description New Era Group is a renowned brand that specializes in delivering sustainable and bespoke residential and commercial properties in North Goa. We believe that owning a space is not just a privilege but a chance to immerse oneself in a world of endless possibilities for growth and rejuvenation. Our properties offer beautiful, inspiring...