Brand Manager

4 weeks ago

india SkateSupplyIndia Full time
Introduction

Skate Supply India is a prominent wholesale skateboard/streetwear distributor and retailer located in Chandigarh. We showcase an impressive selection of top-notch skateboarding and clothing brands from around the world.


At Skate Supply India, we are all about striving for a wholesome consumer experience. We’re on the lookout for a brand manager (preferably from the fashion space), who will make a customer’s purchase journey enriching. Being someone who will shape the brand image, we are hiring a brand specialist who will understand consumer insights and execute marketing campaigns as per what the consumers want. Our ideal candidate is a strategic brand manager, who can build brand awareness while augmenting the brand value and the overall profitability of the company. The brand manager should be flexible and easily adapt to the dynamic and transitional market of today.


Objectives of this role
  • Understanding the behaviour of the target audience and acting as a brand solutions manager
  • Expand the brand image and market share and improve the overall brand perception, by being a brand identity manager
  • Maintain budgets, predict market trends and sales, along with assessing KPI and ROI
  • Increase product sales by acting as a sales brand manager, by integrating perfectly with the sales team
  • Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on
Responsibilities
  • Conduct market studies and identify opportunities by being a diligent marketing brand specialist
  • Undertake brand reputation projects and figure out the brand positioning
  • Design brand communication strategies along with the brand director and use the right media to communicate them
  • Adhere to established budgets, estimates and performance indicators
  • Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs
  • Devise further growth strategies, and implement them from a brand innovation manager’s point of view
Required skills and qualifications
  • Prior work experience as a brand manager in the fashion space, or experience in assistant brand manager roles
  • Up-to-date with new marketing trends and basic brand manager tasks
  • Excellent command of the English language along with written and verbal skills
  • Compelling research and analytical skills  
Preferred skills and qualifications
  • Bachelor’s degree in business, marketing, or related fields
  • Perspective to see marketing from a global brand specialist’s point of view that aids expansion and growth
  • Ability to think creatively and work cross-functionally within the brand manager job scope


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