Brand Manager

3 weeks ago

india Areeb Full time
Job Description

On behalf of our client, we are looking for an experienced Brand Manager with at least 5 years of proven success in brand management. The ideal candidate will have a strong understanding of brand development, marketing strategies, and consumer behavior. They will be responsible for developing and executing comprehensive brand strategies that resonate with our target audience and drive brand awareness, loyalty, and growth. Promote brand growth and expansion to enhance the company's market presence and achieve brand business objectives in the short and long term.

Key Responsibilities

  • Research and Analysis: Conduct research and analysis on the brand's target audience, competitors, industry trends, and customer feedback, which helps in understanding the strengths, weaknesses, opportunities, and threats of the brand, and thus define the brand's positioning, value proposition, personality, and voice, which will help boosting brand awareness, increasing market share and drive customer loyalty.
  • Strategy and Plan: Develop and execute brand strategies and plans, which outlines objectives, tactics, and metrics of the brand, to enhance brand presence and market share. Ensure that the brand strategy aligns with the organization's vision, mission, and values, and support the overall business strategy and objectives, and monitor and evaluate the performance and effectiveness of the brand strategies and plans. Also, design brand communication strategies and use the right media to communicate them.
  • Creativity and Execution: Oversee the creative direction and execution of the brand's visual and verbal identity, including the logo, name, slogan, colors, fonts, tone, and style. Work closely with the team to ensure that the brand's identity is consistent, coherent, and compelling across all touchpoints, such as websites, social media, packaging, advertising, events, and publications. Manage advertising and promotional activities to effectively communicate brand messaging and drive sales.
  • Collaboration: Collaborate with internal and external stakeholders, such as senior management, marketing teams, sales teams, product teams, etc. Acts as the ambassador of the brand, and ensure that the brand's message and value are clearly and effectively conveyed to the relevant audiences.
  • Improvement: Drive innovation and improvement within the company, and work to enhance the brand's relevance, differentiation, and loyalty in the market. Stay current on the latest market trends and best practices, and best competitive activity.
  • Budget Management: Efficiently allocate and manage the budget, ensuring maximum return on investment and cost-effectiveness of campaigns.
Key Competencies
  • Strong analytical skills with the ability to interpret data and make strategic recommendations.
  • Excellent communication skills and the ability to work collaboratively in a fast-paced environment.
  • Creativity, adaptability, and a proactive approach to problem-solving.
  • Strategic thinker able to identify long-term opportunities and trends

Requirements
  • Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
  • Proven relevant experience (+5 years) in marketing, brand management, brand marketing with a track record of successful Brand Strategy planning and execution.

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