Brand Manager

4 weeks ago

india Alan & Grant Full time
Job Description
Our client is a branding and marketing agency located in Lagos.
Job Summary
We are seeking an experienced and creative Brand Manager to join our dynamic team. The Brand Manager will be responsible for developing and implementing strategies that enhance our clients' brand awareness, drive customer engagement, and foster brand loyalty across digital platforms.
Key Responsibilities
  • Brand Strategy Development:
   - Develop and implement comprehensive brand strategies that align with clients’ business goals.
   - Conduct market research to understand consumer trends, competitive landscape, and brand perception.
   - Identify target audiences and tailor brand messaging to resonate with them.
  • Campaign Management:
   - Plan, execute, and manage integrated marketing campaigns across various digital channels (social media, email, PPC, SEO, content marketing).
   - Collaborate with creative, content, and analytics teams to ensure cohesive brand messaging.
   - Monitor campaign performance and make data-driven adjustments to optimize results.
  • Content Creation and Oversight:
   - Oversee the creation of engaging and on-brand content, including graphics, videos, blog posts, and social media updates.
   - Ensure consistency in brand voice, style, and tone across all digital touchpoints.
   - Manage the content calendar and ensure timely delivery of marketing materials.
  • Client Management:
   - Act as the primary point of contact for clients, understanding their needs and ensuring their brand objectives are met.
   - Present campaign strategies, progress reports, and performance analysis to clients.
   - Foster strong, long-lasting relationships with clients through excellent communication and service.
  • Performance Analysis and Reporting:
   - Track, analyze, and report on key performance metrics (KPIs) to measure the effectiveness of branding efforts.
   - Use insights from analytics to refine strategies and improve ROI.
   - Stay up-to-date with industry trends and best practices to keep clients’ brands competitive.
  • Team Leadership and Collaboration:
   - Lead and mentor a team of marketing professionals, providing guidance and support to achieve campaign goals.
   - Collaborate with other departments (e.g., sales, product development) to ensure a unified brand strategy.
Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 2-4 years of experience in brand management, preferably within a digital marketing agency.
  • Proven track record of developing and executing successful brand strategies and campaigns.
  • Strong understanding of digital marketing channels and tactics.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative thinker with the ability to generate innovative ideas.
  • Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Hootsuite, HubSpot).
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Strong analytical skills and data-driven mindset.

Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field. 2-4 years of experience in brand management, preferably within a digital marketing agency. Proven track record of developing and executing successful brand strategies and campaigns. Strong understanding of digital marketing channels and tactics. Excellent communication, presentation, and interpersonal skills. Creative thinker with the ability to generate innovative ideas. Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Hootsuite, HubSpot). Ability to work in a fast-paced environment and manage multiple projects simultaneously. Strong analytical skills and data-driven mindset.

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