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Brand Manager

1 month ago

india Polycab India Limited Full time

Responsibilities:


Marketing strategy formulation and implementation for Fan Business

Develop the marketing strategies for the product category of Fans and Appliances

Develop and implement a comprehensive strategic brand plan that aligns with the company’s objectives.

Own and execute the marketing budget and ensure desired ROI

Coordinate with product management to ensure alignment of the product portfolio with the brand strategy.

Plan and oversee market research initiatives to guide new product development and innovation.


Brand Management

Set and achieve revenue targets for product lines.

Develop strategies to enhance the premiumization of product sales.

Expand market share through strategic initiatives.

Enhance brand visibility and improve TOM awareness.

Manage and measure the impact of TV and digital campaigns on brand perception.

Conceptualize and manage below-the-line (BTL) advertising efforts including in-store collateral and POSM deployment across retail counters.

Direct the strategy and execution of TV and digital video content campaigns to elevate brand presence and engagement.

Assess post-campaign performance to ensure continuous improvement in brand communication.

Oversee the launch of new and innovative product lines, including development of core propositions for ranges.

Collaborate with sales, product development, and other departments to ensure brand strategies are effectively implemented.


Consumer & competition insights

Conduct ongoing analysis of competitors’ products, sales, marketing strategies, and market presence.

Evaluate competitors' pricing strategies, promotional offers, and distribution methods.

Use customer feedback, reviews, and satisfaction surveys to compare brand image and reputation.

Identify areas where the brand can differentiate and excel beyond competitors.

Translate findings into strategic initiatives that leverage strengths, address weaknesses, exploit opportunities, and mitigate threats.


An ideal candidate will meet the below requirements:

Educational Qualification

Graduate B.E./B.Tech and MBA


Experience

  • 8-10 years of experience with relevant experience in Sales/ Marketing/ Product marketing with a deeper understanding of customers in this category
  • Liaison with creative agencies, vendors for ATL / BTL development.
  • Ability to develop market insights to actionable points
  • FMCG & FMCD category experience preferred

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