OEM Marketing Manager

3 weeks ago

bangalore, India SecPod Full time
At SecPod, we’re building a comprehensive SaaS-based cybersecurity platform to manage and secure enterprise endpoints . We’re looking to hire an OEM marketing manager for our marketing team, who will be working to create valuable content to generate, impress, help and nurture our OEM prospects and customers with the ins and outs of our technology, products, business models, our value-add and brand. You will be crafting various content materials like webpages, blogs, whitepapers, e-mailers, campaign materials, social media postings, following up and nurturing any interest through LinkedIn and personal emails, and anything that will help us position our technology, products and brand in the best way possible in front of other security technology vendors.
What to expect from this role?
·       Learnings on product marketing and strategies in a fast growing cybersecurity technology company
·       Knowledge in IT security products and exposure to industry and working with leading companies and experts in the security domain, learnings on the best practices in the industry
·       Get opportunities to evolve as an efficient product marketing leader
Responsibilities:
Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
Content Development – Conceptualize and craft educational product and solution content for a variety of platforms
Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
Demand generation – Develop content working with content marketers and implement strategies working with Growth team to drive awareness and demand
Nurturing – develop a prospect with early indication of interest into more actively interested lead through nurturing and building a trust relationship with the prospect
Requirements
BTech (MBA Preferred) with 5-10 years prior experience in a similar position, experience in a SaaS product in cybersecurity industry preferred
Attested experience constructing marketing plans for lead/demand generation and nurturing the early interest into active lead encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.
Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
Interested candidates, please send your applications to

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