Brand Manager

3 weeks ago


india Kapiva Full time

Kapiva is recruiting Brand Manager with 2-5 years of experience in marketing or related field.

The primary scope of this role would be to support brand building efforts on the various solution-area(s) under the Kapiva portfolio of products. The role covers creative thinking, data analysis & executional support to help the brand achieve its business targets.


Job responsibilities include:

- Project management of task items basis the strategic objectives for the solution area(s) - Market Understanding: Understanding of the TG, their trigger & barriers; competitive landscape, etc

- New Products Development (NPD): Helping in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc

- Communication Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc

- Data Analytics: Actively driving measurement & learnings for various marketing initiatives - Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors

- Other activities required to support portfolio management, sales support, customer service, etc to drive product/therapy success


Location : Bangalore


What we are looking for:

- Master's degree in Communication, business administration, or related field.

- ~2-4years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing

- Highly motivated & Self-driven, enthusiastic team player

- Ability to manage multiple projects simultaneously

- Passionate about building a consumer brand



About Kapiva:

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers.

Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, and much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our presence offline in a big way (Reliance, Nature’s Basket, Noble Plus etc) and we’re Series B funded by India’s best Consumer VC Funds – Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.

We’re creating a new brand with a unique story and are looking for a team to help us grow our business. You’d be joining a young, hungry team with a culture of honesty, humility, and hard work. We’ve grown sales 4x in the last 12 months and served more than a million customers.


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