Lead Digital Acquisition Manager
1 week ago
Function/ Department: Technology, Analytics & Digital Banking
Job Purpose:
The role will lead digital acquistion of new customers through different channels for a product/ set of products
Roles & Responsibilities:
- Collaborate with Business unit (BU) heads to drive customer acquisition across channels- Own and deliver on business goals for respective product/s- Manage a marketing budget, agency and vendor relationships- Ownership for achieving campaign and business goals- Optimize creative, messaging and acquisition landing pages & journeys to generate business results tied to KPIs- Manages and tracks monthly budget and performance to ensure key performance indicator are efficiently met month over month- Utilizes reporting to ensure key performance indicators are met week on week and month on month- Stays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media & marketing space
Key Skills: Google Ads, Meta Ads, Data Analysis, Media Planning
Education Qualification:
Graduation: Bachelor of Technology – B.Tech, Bachelor of Computer Applications - BCA, Bachelor of Engineering - BE, Bachelor of Science - B.Sc
Post-graduation: Master of Technology – M.Tech, Master of Computer Applications - MCA, Master of Business Administration - MBA, Master of Science - M.Sc.
Experience:
10-18 years of relevant experience
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