Digital Acquisition Team Lead

2 weeks ago


Mumbai, Maharashtra, India Axis Bank Full time

Job Title: Digital Acquisition Team Lead

Location: Mumbai, India

About the Role

We are seeking a highly skilled and experienced Digital Acquisition Team Lead to join our team at Axis Bank. As a key member of our Digital Banking and Transformation (DBAT) team, you will be responsible for leading all digital activities related to product development and driving unassisted business growth.

Your primary focus will be on planning, executing, and managing various up-sell, cross-sell, acquisition, and engagement campaigns to drive D2C business growth. You will also be responsible for measuring, analyzing, and optimizing key performance indicators (KPIs) to maximize conversions and revenue.

Key Responsibilities:
  • Plan and execute digital campaigns to acquire new customers and increase traffic, logins, conversions, and revenues for the D2C channel.
  • Work closely with other functions, including Product, Marketing, MarTech, and BIU, to bring new propositions and ideas for campaigns.
  • Measure and analyze campaign performance using data analytics to optimize conversions and revenue growth.
  • Identify opportunities in owned digital assets to increase visibility for bank products.
  • Develop and implement roadmaps to set up new capabilities, channels, and customer touchpoints for generating sales and profitable growth for the D2C channel.
Requirements

To succeed in this role, you should have:

  • A strong background in performance marketing and campaign management, preferably within a banking or financial institution.
  • At least 4+ years of relevant experience in a similar role.
  • An MBA from a reputable institute.
  • Excellent analytical, organizational, and time management skills.
  • The ability to clearly articulate thoughts and points, and work effectively in a deadline-driven atmosphere.
  • High levels of integrity, autonomy, and self-motivation.
Compensation and Benefits

We offer a competitive salary package, estimated to be around ₹15-20 lakhs per annum, depending on experience. Additionally, we provide a range of benefits, including health insurance, retirement plans, and opportunities for professional growth and development.



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