IDFC FIRST Bank | Lead Digital Acquisition Manager | mumbai

1 week ago


mumbai, India IDFC FIRST Bank Full time

Role/ Job Title: Lead Digital Acquisition Manager


Function/ Department: Technology, Analytics & Digital Banking


Job Purpose:

The role will lead digital acquistion of new customers through different channels for a product/ set of products


Roles & Responsibilities:

  • Collaborate with Business unit (BU) heads to drive customer acquisition across channels
  • Own and deliver on business goals for respective product/s
  • Manage a marketing budget, agency and vendor relationships
  • Ownership for achieving campaign and business goals
  • Optimize creative, messaging and acquisition landing pages & journeys to generate business results tied to KPIs
  • Manages and tracks monthly budget and performance to ensure key performance indicator are efficiently met month over month
  • Utilizes reporting to ensure key performance indicators are met week on week and month on month
  • Stays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media & marketing space


Key Skills: Google Ads, Meta Ads, Data Analysis, Media Planning


Education Qualification:

Graduation: Bachelor of Technology – B.Tech, Bachelor of Computer Applications - BCA, Bachelor of Engineering - BE, Bachelor of Science - B.Sc

Post-graduation: Master of Technology – M.Tech, Master of Computer Applications - MCA, Master of Business Administration - MBA, Master of Science - M.Sc.


Experience:

10-18 years of relevant experience



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