IDFC FIRST Bank | Senior Data Analyst | mumbai
2 months ago
Job Title-Senior Data Analyst
Location of Work- BKC, Mumbai
The candidate would work as a Senior Data Analyst in the Hyper-Personalization team of IDFC First Bank.
Responsibilities include -
· Work towards maximization of customer conversions and engagement through analysis of past campaigns and improvement of future Marketing Communications to customers.
· Provide Analytics driven Insights to create and enhance campaign performance, work with campaign team to coordinate on insight to action, enabling better performance of the overall marketing analytics stack
· Create POC's of new ideas, scale them into solutions, able to drive the team with technology, automation, and bring in new ideas
· Using statistical tools to identify, analyze and interpret patterns and trends for diagnosis and prediction
· Coordinating with Data Engineering, Campaign management, and MarTech teams to ensure detailed analysis of Marketing performance.
· Setup process efficiencies in data analysis, mentor junior data analysts
Qualifications -
· B.Tech / M.Tech / M.Sc. in Quantitative fields
· 5+ year work experience as Data Analyst/Scientist. Banking domain knowledge is mandatory
· Experience as an Analytics Manager or Data Scientist with prior experience of leading or mentoring people, experience in Marketing/Campaign Analytics desirable
· Hands on experience of SQL, Python/SAS/R, Excel, and PowerPoint. Knowledge of visualization tools is a plus
· Hands on knowledge of Statistical/ML methods of Regression, Segmentation, Decision Trees
· Methodical and logical approach to problem solving
· Strong Communication skills, Organizational abilities, and Stakeholder Management
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