IDFC FIRST Bank | Senior Data Analyst | mumbai

2 months ago


mumbai, India IDFC FIRST Bank Full time

Job Title-Senior Data Analyst

Location of Work- BKC, Mumbai


The candidate would work as a Senior Data Analyst in the Hyper-Personalization team of IDFC First Bank.


Responsibilities include -

· Work towards maximization of customer conversions and engagement through analysis of past campaigns and improvement of future Marketing Communications to customers.

· Provide Analytics driven Insights to create and enhance campaign performance, work with campaign team to coordinate on insight to action, enabling better performance of the overall marketing analytics stack

· Create POC's of new ideas, scale them into solutions, able to drive the team with technology, automation, and bring in new ideas

· Using statistical tools to identify, analyze and interpret patterns and trends for diagnosis and prediction

· Coordinating with Data Engineering, Campaign management, and MarTech teams to ensure detailed analysis of Marketing performance.

· Setup process efficiencies in data analysis, mentor junior data analysts


Qualifications -

· B.Tech / M.Tech / M.Sc. in Quantitative fields

· 5+ year work experience as Data Analyst/Scientist. Banking domain knowledge is mandatory

· Experience as an Analytics Manager or Data Scientist with prior experience of leading or mentoring people, experience in Marketing/Campaign Analytics desirable

· Hands on experience of SQL, Python/SAS/R, Excel, and PowerPoint. Knowledge of visualization tools is a plus

· Hands on knowledge of Statistical/ML methods of Regression, Segmentation, Decision Trees

· Methodical and logical approach to problem solving

· Strong Communication skills, Organizational abilities, and Stakeholder Management



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