IDFC FIRST Bank | Lead Digital Acquisition Manager | mumbai

1 week ago


Mumbai, India IDFC FIRST Bank Full time
Role/ Job Title:

Lead Digital Acquisition Manager

Function/ Department:

Technology, Analytics & Digital Banking

Job Purpose:The role will lead digital acquistion of new customers through different channels for a product/ set of products

Roles & Responsibilities:Collaborate with Business unit (BU) heads to drive customer acquisition across channelsOwn and deliver on business goals for respective product/sManage a marketing budget, agency and vendor relationshipsOwnership for achieving campaign and business goalsOptimize creative, messaging and acquisition landing pages & journeys to generate business results tied to KPIsManages and tracks monthly budget and performance to ensure key performance indicator are efficiently met month over monthUtilizes reporting to ensure key performance indicators are met week on week and month on monthStays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media & marketing space

Key Skills:

Google Ads, Meta Ads, Data Analysis, Media Planning

Education Qualification:Graduation: Bachelor of Technology – B.Tech, Bachelor of Computer Applications - BCA, Bachelor of Engineering - BE, Bachelor of Science - B.ScPost-graduation: Master of Technology – M.Tech, Master of Computer Applications - MCA, Master of Business Administration - MBA, Master of Science - M.Sc.

Experience:10-18 years of relevant experience

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