Senior Brand Manager

1 week ago

Gurugram, India Nestlé Full time

Senior Brand Manager B2B Foods Business


Main Purpose of Job

Delight target consumers, build strong brands and generate strong brand building results and lead the Marketing activities for the Foods Portfolio in the B2B business


Key Outputs

1. Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands

2. Develops Brand Essence

3. Delivers tastiest and healthiest food/beverage experiences within brand portfolio in a way that contributes to CSV

4. Understands shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers

5. Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands

6. Manages the development and execution of strong functionally aligned brand and ICP plans, responsible for the performance, health and strategic alignment with the MBS. Understands business impact and prioritizes PFME and TTS investment of her/his brands.

7. Responsible for the development of OBPs and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.

8. Demonstrate leadership and facilitate development of his/her team

9. Handling B2B customers and building the business

10. Category development in Foods catering to B2B clients


Key Experiences:

B2B experience and interest is critical for this role.

1. 2 Years managing a large B2B FMCG brand with P&L responsibility

2. 2 Years of experience in Sales


Education

2 year full time MBA is a must for this role.


Equal Opportunity Employer

Nestlé is committed to providing equal opportunities without any discrimination on the grounds of age, color, disability, origin, nationality, religion, race, gender, or sexual orientation. We are an equal opportunity employer, and we value diversity at our company. For any reasonable accommodation in the recruitment process for persons with disabilities, kindly reach out to your recruiter. Reasonable accommodation includes any appropriate modifications to ensure that persons with disabilities are provided an equal platform in the recruitment process.

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