Brand Manager For Premium 2 wheeler brand

4 weeks ago


gurugram, India Skill Ventory Full time

Roles and Responsibilities

Develop marketing strategy to build awareness and achieve annual sales target

Devise annual marketing calendar by studying markets, competition and consumer Devise strategy for portfolio handled Alignment of Senior Management & approval on strategy Conceptualization & briefing agency on strategy Evaluation & finalization of communication strategy Lead the development of the brand campaigns across all touchpoints-TV, Print, Radio, OOH, BTL, Events, Retail and Digital Spearhead product launches and maintain brand health across markets

Manage agency and distributor partners to design, execute and achieve Communication objectives

Manage advertising, media, digital, marketing, research, event agencies to develop and roll out the country-wise marketing plan Identify business needs for engaging the agencies and strive for effective output Coordinate with distributor partners to execute media and local level marketing activities

Achieve Execution excellence by ensuring measurability and constant monitoring of the marketing plan

Successful execution and monitoring of all marketing activities according to annual plan and align for course correction Conceptualization & Development of the consumer engagement plans Liaising with activation team for agency & cost finalization Aligning key stakeholders – senior , legal ,media & sales teams Rolling out & monitoring of the campaign in the field
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