Senior Brand Manager

1 week ago

Gurugram, India Swiss Beauty Full time

About us


Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality.


Job Overview


This is a full-time on-site role for a Senior Brand Manager at Swiss Beauty located in Gurugram. The Brand Manager will be responsible for developing and executing brand strategies, managing brand identities, monitoring market trends, conducting competitor analysis, and overseeing product launches. The Brand Manager will also collaborate with cross-functional teams, including marketing, sales, and design, to create impactful brand campaigns and ensure brand consistency.


Responsibilities


  • Devise and develop the overall brand marketing plans/GTM Strategy (ATL+ SM+ Influencer) to increase salience and brand awareness.
  • You will be providing essential information for defining the following KPIS: brand targets, sales mix, and budget allocation in collaboration with the Marketing Manager of the assigned category
  • Additionally, you will support the development of the annual strategic plan and assist in defining portfolio strategies, including product positioning and pricing strategies.
  • Overseeing communication development from conception to execution.
  • Collaborate on defining strategies, drive material development activities, and assess ongoing promotions effectiveness.
  • Define and implement high impact channel marketing programs for focused EP (Existing product). Recommend innovative marketing initiatives to ensure brand growth and market share.
  • Define and implement high impact channel marketing programs for NPD (New product). Recommend innovative marketing initiatives to ensure brand growth and market share.
  • Sales forecasting, monitor Profit and Loss statements, analyses sales/consumer KPIs and competitors, and conduct surveys to assess brand image and customer preferences.
  • Marketing Strategy: Develop data-driven marketing strategies by analyzing economic indicators, tracking supply and demand dynamics, understanding customer needs, and monitoring competitive landscapes.
  • Needle movement across all marketing 4ps from digital lens (Price, promotion, product and positioning.


Skills & Qualifications


  • Strong knowledge of brand management and marketing principles.
  • 8+ years of experience in developing and executing brand strategies.
  • Excellent analytical and problem-solving skills.
  • Ability to conduct market research and competitor analysis.
  • Strong project management skills and attention to detail.
  • Effective communication and interpersonal skills.
  • Ability to collaborate and work in cross-functional teams.
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Prior experience in the beauty or cosmetics industry is a plus.


Working Conditions


  • Environment: Office setting
  • Full-time position, Monday to Friday


Benefits


Swiss Beauty employees can access a wide range of benefits which, depending on eligibility criteria and location, include:


  • Paid parental leave as well as benefits to support you as you transition to life as a working parent
  • Maternity off
  • Flexible working hours’ window
  • Insurance coverage for you and your family
  • Adoption/Commissioning time off
  • Exclusive employee discount on our products
  • Learning and development opportunities
  • Recognition and service awards
  • Weekly wellness session


Our commitment to Diversity, Equity and Inclusion


We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background.

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