Brand and Marketing-Senior Manager

3 weeks ago

Gurugram, India 2070Health Full time

Who are we?

2070Health is India's premier Venture Studio, pioneering an innovation platform dedicated to building groundbreaking healthcare companies from the ground up. Our mission is to identify and seize disruptive opportunities within the healthcare sector. What sets us apart from conventional venture capital and accelerator models is our active involvement in idea generation, day-to-day operations, and strategic decision-making, all geared toward fostering the growth of each newly established enterprise.

Additionally, we are proud to have the steadfast support of W Health Ventures.

Role Snapshot

This is a high-impact, high-visibility role where you will collaborate with Founders, Functional Heads, and Execution Leaders to build a healthcare brand and business from the ground up and drive impactful communication and advertising strategies. This is a core horizontal role which will cut across multiple portfolio companies and is critical to the success of the companies and studio operations.

 

Responsibilities

Brand Identity and Positioning:

  • Build a brand from the ground up, creating a compelling brand world by deeply understanding the consumer journey and uncovering powerful insights.

Marketing and Communications:

  • Develop a comprehensive omni-channel communication strategy aligned with the portfolio company’s objectives and brand positioning
  • Identify target audiences, and market segments to formulate key messaging that effectively addresses customer needs and pain points
  • Research market trends, competitor activities, and customer insights to inform and refine messaging

Team and Agency Management:

  • Ability to manage a team of designers, writers & videographers to constantly improve, enhance content to maximize campaign ROIs.
  • Lead the content creation process with a strategic mindset, ensuring consistency and alignment with brand guidelines and customer voice, while evoking meaningful insights.
  • Liaise with content agency/internal team produce advertising content (statics and videos), and own the content calendar/delivery timelines.

Cross-Functional Collaboration:

  • Collaborate closely with internal studio teams and portfolio companies, particularly with the offline sales and performance marketing heads, to ensure seamless and cohesive execution of all brand initiatives.
  • Collaborate with the product team on CLM drips, and coordinate on both offline and digital marketing initiatives.

Senior Stakeholder Navigation:

  • Act as a trusted advisor to the founders, providing strategic insights and guidance, while also acting as a navigator of marketing principles and intelligence to drive informed decision-making.

Requirements

Skills and Traits

  • Proven experience in online advertising, particularly with Google and Meta, including both content production and ROI assessment.
  • Strong, intrinsic ability to uncover consumer insights throughout the entire marketing and growth journey of the company
  • Past experience in  0-1/1-10 companies and hence ability to thrive in fast-paced, continuously evolving, frugal environment.
  • Intrinsic leadership & coaching acumen to drive high quality outcomes as well as upskill the team of creatives including writers, designers, videographers.
  • Maturity and sensibility of dealing with senior stakeholders and driving important decisions

 Experience Pre-Requisites

  • Minimum 4-6 years of experience
  • MBA – Marketing from a relevant B-school
  • Past experience in D2C/Agency for creating a brand identity from scratch
  • Past Experience in content marketing of a relevant new age D2C/FMCG company working with digital marketing team
  • Past healthcare is a plus. (Not Mandatory)
  • Past experience in Offline Marketing and Events is a plus (Not mandatory)

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