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Senior Marketing Manager

5 months ago


Gurugram, India Drawn Full time


We are looking for a dynamic and experienced Senior Marketing Manager to join our team at Drawn. If you have a passion for  unquie brand strategy, a knack for impactful visual storytelling, and a proven track record in data-driven marketing, we’d love to hear from you


Key Responsibilities:

  • Develop and execute innovative marketing strategies that drive brand awareness and engagement.
  • Utilize data and analytics to derive actionable insights, optimize marketing efforts, and inform decision-making.
  • Curate and manage compelling social media campaigns across various platforms, ensuring consistent brand messaging and engagement.
  • Lead the creation of visually impactful content that resonates with our target audience.
  • Collaborate with cross-functional teams to align marketing initiatives with overall business objectives.
  • Lead the implementation of multi-channel marketing campaigns, including SEO, SEM, content marketing, social media marketing, email marketing, influencer marketing  
  • Establish and monitor key performance indicators (KPIs) to measure the success of marketing initiatives. Provide regular performance reports and data-driven insights to optimize strategies
  • Manage and mentor a team of marketing professionals, fostering a culture of creativity and excellence.


Qualifications:

  • Proven experience in a senior marketing role within the fashion industry.
  • Strong analytical skills with a data-driven approach to marketing.
  • Exceptional visual storytelling abilities and a keen eye for design.
  • Demonstrated success in curating and managing effective social media campaigns.
  • Excellent communication and interpersonal skills.
  • Proficiency in marketing tools and software.
  • Ability to thrive in a fast-paced, dynamic environment.