Adlift - Senior Manager - Search Engine Optimization

4 weeks ago

Gurugram, India AdLift marketing Pvt. Ltd. Full time

Job Title: Senior SEO Manager

Job Location: Gurgaon

Reporting to: Group Head, SEO

Work from Office

5 Days working

Essential Duties and Responsibilities:

- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.

- Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.

- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO

- Keyword research strategies (terms, head/tail, user intent, etc)

- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing

- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)

- Link building strategies and execution; including viral and buzz-oriented efforts

- Should have knowledge about Social Media, App Store Optimization - Android, iTunes), advanced knowledge of Google Analytics.

- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation

- Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code

Education and/or Work Experience Requirements:

- Hands on experience of SEO Keyword Research, Google Analytics, Search Engine Search Marketing, Social Media, SEO Strategy, Content Marketing, Mobile App Optimization, Digital Marketing, Online Marketing, Internet Marketing, Client Communication

- Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers

- Excellent computer proficiency (MS Office - Word, Excel and Outlook)

- Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service

- Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices

(ref:iimjobs.com)

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