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Zingbus - Brand Manager
2 months ago
About the job:
Job Title : Brand Manager
Location : Gurgaon
Company : Zingbus
About Zingbus :
- Zingbus is a rapidly growing intercity mobility startup, focused on providing a seamless and comfortable travel experience for passengers across India.
- We are at the forefront of revolutionising the bus travel industry with our innovative and user-centric approach.
- We are looking for a dynamic Brand Manager to join our team and lead our brand to new heights.
Job Summary:
- The Brand Manager will be responsible for managing and enhancing the Zingbus brand.
- This role requires a strategic thinker with a creative mindset who can drive brand initiatives across various platforms.
- The ideal candidate will have a minimum of 4+ years of marketing experience, with at least 2 years in brand management.
- They will oversee the content, design, social media, and overall branding efforts of Zingbus, ensuring a consistent and compelling brand presence across all touchpoints.
Key Responsibilities:
Brand Strategy Development:
- Develop and implement brand strategies that align with Zingbus's overall business objectives.
- Conduct market research to identify trends, consumer insights, and competitive analysis to inform brand positioning and messaging.
- Create and maintain a strong and consistent brand identity across all marketing materials and channels.
Content Management:
- Oversee the content creation process, ensuring that all content aligns with the brand's voice and objectives.
- Collaborate with the content team to develop engaging and innovative content for various platforms, including the website, blog, email campaigns, and social media.
Design Oversight:
- Lead the design team in creating visually appealing and brand-consistent materials, including digital and print assets.
- Ensure that all designs adhere to brand guidelines and effectively communicate the Zingbus brand message.
- Collaborate with cross-functional teams to produce high-quality marketing collateral.
Social Media Management:
- Develop and execute a social media strategy that enhances brand awareness and engagement.
- Monitor social media channels to ensure consistent brand messaging and tone of voice.
- Analyze social media metrics and use insights to optimize content and campaigns.
Brand Communication:
- Manage external brand communications, including press releases, partnerships, and collaborations.
- Ensure all communications are consistent with the brand's values and objectives.
- Act as a brand ambassador, representing Zingbus at industry events and in media interactions.
Campaign Management:
- Plan and execute brand campaigns that drive awareness, engagement, and loyalty.
- Collaborate with internal teams and external agencies to ensure successful campaign delivery.
- Monitor and analyze campaign performance, providing insights and recommendations for future campaigns.
Brand Metrics & Reporting:
- Track and report on brand performance metrics, including brand awareness, engagement, and sentiment.
- Use data-driven insights to refine brand strategies and improve overall brand performance.
- Prepare regular reports for senior management on brand initiatives and Bachelor's degree in Marketing, Business Administration, or a related field.
- A Master's degree is a plus.
- Minimum of 4+ years of experience in marketing, with at least 2 years in brand management.
- Proven experience in developing and executing brand strategies and campaigns.
- Strong understanding of content creation, design principles, and social media management.
- Excellent communication and interpersonal skills.
- Creative thinker with a passion for branding and storytelling.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Leadership experience with a track record of building and managing high-performing teams.
Benefits:
- Competitive salary.
- Health and wellness benefits.
- Opportunities for professional development and career growth.
- Flexible working hours and a supportive work environment.
- Chance to be part of a dynamic and innovative team shaping the future of travel in India.
