Brand Leader
1 month ago
About Us: We are making natural living a HABIT little by little . We do so by serving 100% natural self care to our consumers. The formulations are authentic ayurvedic solutions that are proprietary and developed by our own R&D. The products are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry. Today 28Lac+ customers trust us for their personal care needs.
The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.
Role: Brand Leader
Brand planning, execution and management of strategic brand assets including brand communication, category communication, identity & packaging overview, brand buildup, community buildup, brand experience, social voice, PR and all brand touchpoints.
Collaborate with internal stakeholders (category, channel sales/growth, creative) and external agencies and stakeholders. Lead a culture of insight driven marketing and brand building.
Responsibilities
- Lead the development of the annual Brand and Media Strategy. Work closely with internal teams, external agencies & channel media sources to deliver on those.
- End to end management of all brand media campaigns from brief initiation to plan optimization to sharing of learnings with the category & channel teams.
- Hold together critical information/ insights and plans for key categories, growth marketing and creatives and synthesize these to build a robust marketing approach.
- Be the budget custodian for consumer facing marketing spend.
- Creation of marketing strategies for the overall brand and key categories in which you make use of the full marketing mix.
- Plan, align, create and implement brand assets - be the custodian of brand identity, collaterals & assets.
- Use a multi-faceted approach to brand build up, including ATL, BTL, content, community & experience.
- Work cross-functionally with creative, category and growth functions to guide and develop marketing plans to support their quarter/ monthly business goals.
- Initiate and drive category, competition, consumer and customer/ shopper research to drive actionable insights on the brand.
Qualifications & Skills
- Bachelors of Engineering / Science / Math / Economics / Medicine + MBA from a premier institute.
- 12-14 yrs of growth/sales/business experience, with more than 8 years experience in brand / marketing.
- Experience in FMCG or retail. Beauty, personal care, lifestyle, premium retail industries preferred.
- Fair mix of experience in both digital-first consumer businesses as well as legacy brand businesses.
- Very strong analytical skills - Data forward decision making on brand and media. Clear fundamentals on reading/ implementing research (qual and quant) insights on category development, customer journey and media effectiveness.
- Strong solutioning ability with a creative bent of mind towards business problems.
- Consumer/ customer first approach and demonstrated experience.
- Independent dealing with creative and media agencies – understanding of processes and ability to adapt judiciously.
- Strong 360 degree campaign build up credentials including digital funnels & channels. Strong handle of media and creative development yardstick, implementation experience across channels/ platforms and media content vehicles.
- Business planning exposure, appreciation of brand as a business asset.
- Strong bias towards action & hustle.
- Excited about building a long term brand.
Reporting Team
Brand Manager/ Assistant Brand Manager/ Marketing Associates
Work Location: Udyog Vihar - Sector 18, Gurgaon
www.nathabit.in
www.instagram.com/nathabit.in
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gurugram, India Nat Habit Full timeAbout Us: We are making natural living a HABIT little by little . We do so by serving 100% natural self care to our consumers. The formulations are authentic ayurvedic solutions that are proprietary and developed by our own R&D. The products are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd,...
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Gurugram, India Nat Habit Full timeAbout Us: We are making natural living a HABIT little by little . We do so by serving 100% natural self care to our consumers. The formulations are authentic ayurvedic solutions that are proprietary and developed by our own R&D. The products are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit...
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