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2 months ago


Gurugram, India Honasa Consumer Ltd. Full time

Key Responsibilities:

  • Lead Brand Equity and brand purpose for Mamaearth brand.
  • Plan and execute 360 degree marketing campaigns and activations, from brief to execution to campaign analysis, end to end ownership
  • Brand understanding & research, brand tracks, consumer insights, consumer understanding
  • Plan & construct activation calendar, content and communication strategy for the brand
  • Responsible for driving imagery metrics and equity for the brand
  • Driving purpose led brand campaigns both digitally and on-ground.
  • Agency relationship management: creative, media and other agencies
  • Understanding and reporting of brand health metrics, internal success KPIs
  • Plan tactical activations to constantly build the imagery of the brand
  • Liaison with NGO partners, creative & media agency on a daily basis to drive key projects
  • Category understanding and management.


Qualifications -

  • 2-4 years of work experience in a brand management role;(preferably in an FMCG brand in the beauty and personal care segment)
  • MBA from a known institution (top or tier 1 a-schools)
  • Understanding of traditional and digital marketing.
  • Excellent written & verbal communication skills.
  • Able to write creative briefs and put across point of view clearly - Proven organizational skills, including strong attention to detail and managing multiple projects simultaneously.
  • Strong people management skills.
  • A thirst to learn and excel.