National Key Account Manager Modern Trade

Description of the RoleModern Trade National Account Manager  Accounting Ownership & Joint Business planning Spearhead Annual Joint Business planning with Top MT accounts (Reliance, Dmart, Spencer, Wellness) and Regional chains Negotiate TOTs, visibility investments, pricing activation plans, new product listings and MT-exclusive innovations. Foster strong partnerships with category buyers to drive mutual growth Establish a robust contract matrix for national KAMs, regional KAMs, and MT ASMs to ensure alignment and accountability Customer & Channel Strategy Develop and implement 6P strategies for all MT customers—ensuring optimal SKU mix, promotions, activations, and visibility. Map and co-create plans around customer-led events to unlock incremental growth opportunities. MT Sales Leadership Deliver revenue and market share targets for the MT channel across India. Lead and coach a high-performing team of regional MT ASMs and KAMs, driving last-mile execution excellence. Distributor and Partner management Lead and Manage MT Distribution partners and common (MT, GT) Distributors Plan and deploy the right GTM for MT servicing (exclusive MT Distributors) Monitor distributor infrastructure and investments—stock holding, credit, fill rate, and delivery timelines—to ensure seamless execution. Plan, deploy and measure the right service mix (# Salesmen, Visit frequency) for effective demand capture In-Store execution excellence Deliver on quarterly and monthly execution plans (Coverage, Bills, Assortment, OSA, promo width) Maximize offtake through strategic freezer placements at high-traffic store hotspots. Enforce planogram compliance, brand visibility and price visibility standards Deploy and oversee promoter performance, shopper engagements and sampling program to enhance shopper experience Business Planning Plan and align forecast with Demand planning team to minimize out of stock (OOS) Ensure disciplined execution of promo calendars and claim settlements Benchmark competition on portfolio, spend, and pricing to maintain a competitive edge. Chilled Capacity Expansion Strategically deploy the right number and size of freezer cabinets across MT stores to drive throughput. Drive expansion in new standalone MT stores (self- service supermarkets) Critical Success Factor for the role Key Skills: Strong analytic, quantitative and qualitative Business acumen Insight into action Negotiation thinks customer’s category strategy think customer / channel shoppers think of delivering profitable category growth think of business opportunities   Experience and skills required: Essential: Post-graduation in business/marketing Self-motivated with analytical rigor Experience in leading teams is critical Desirable:  Customer-facing experience Overall Sales & Marketing experience 5+ years We are committed to developing and nurturing talent within our Ice Cream company. We are committed to providing ample options for career growth and exploration, allowing our employees to explore roles and opportunities across the new Ice Cream organization. Employees’ career development is a priority for us, and we are dedicated to supporting their growth journey within the new company. Leadership Behaviours: Should "meet or exceed expectations" on the Standards of Leadership behaviours: Purpose & Service: Works from purpose for the good of others. Personal Mastery: Always brings their best self. Agility: Constantly curious & courageous. Business Acumen: Generate value in Channels & Customers. Talent Catalyst: Develops & magnifies the power of people. Consumer Love: Creates better futures for our consumers every day. Passion for High Performance: Inspires the energy needed to win and grow Are you up for this exciting challenge?