Sales Executive-Non Food
1 month ago
The Sales Executive for the Non-Food Division in a Fast-Moving Consumer Goods (FMCG) company is responsible for driving sales of non-food products to meet or exceed sales targets. They play a critical role in developing and maintaining relationships with customers, identifying new business opportunities, and implementing effective sales strategies. This role requires strong interpersonal skills, a customer-focused approach, and a deep understanding of the non-food FMCG market.
Key Responsibilities:
Sales Planning and Strategy:
- Develop sales plans and strategies to achieve revenue targets and expand market share in the non-food segment.
- Analyze market trends, customer preferences, and competitor activities to identify growth opportunities and potential threats.
- Collaborate with the sales team and management to set achievable sales targets and establish action plans to achieve them.
- Develop sales plans and strategies to achieve revenue targets and expand market share in the non-food segment.
Customer Relationship Management:
- Build and maintain strong relationships with existing customers, including retailers, wholesalers, and distributors.
- Regularly visit customers to understand their needs, address any issues or concerns, and promote new products or promotions.
- Identify opportunities to upsell or cross-sell additional products and services to existing customers.
- Build and maintain strong relationships with existing customers, including retailers, wholesalers, and distributors.
New Business Development:
- Identify and prospect potential customers in the non-food segment, including retailers, specialty stores, and online platforms.
- Conduct market research and analysis to identify new market segments, product categories, or geographical areas for expansion.
- Prepare and deliver compelling sales presentations to prospective clients, highlighting the benefits and features of the company's non-food products.
- Identify and prospect potential customers in the non-food segment, including retailers, specialty stores, and online platforms.
Order Management and Sales Support:
- Process sales orders accurately and efficiently, ensuring timely delivery and fulfillment of customer requirements.
- Coordinate with internal departments, including logistics, finance, and customer service, to ensure seamless order processing and customer satisfaction.
- Provide ongoing sales support to customers, including product training, merchandising assistance, and promotional support.
- Process sales orders accurately and efficiently, ensuring timely delivery and fulfillment of customer requirements.
Reporting and Analysis:
- Maintain accurate records of sales activities, customer interactions, and sales performance metrics.
- Generate regular sales reports and analysis, providing insights into sales trends, product performance, and market dynamics.
- Utilize sales data to identify areas for improvement, optimize sales strategies, and make informed business decisions.
- Maintain accurate records of sales activities, customer interactions, and sales performance metrics.
Qualifications and Skills:
- Bachelor's degree in business administration, marketing, or a related field; additional certification in sales or marketing is a plus.
- Proven experience in sales, preferably in the FMCG industry with a focus on non-food products.
- Strong negotiation and persuasion skills, with the ability to influence decision-makers and close sales deals.
- Excellent communication and interpersonal skills, with the ability to build rapport and trust with customers and colleagues.
- Strategic thinking and problem-solving abilities, with a results-oriented mindset and a drive for continuous improvement.
- Familiarity with sales techniques, CRM systems, and market research tools.
Requirements
-Bachelor's degree in business administration, marketing, or a related field; additional certification in sales or marketing is a plus. -Proven experience in sales, preferably in the FMCG industry with a focus on non-food products. -Strong negotiation and persuasion skills, with the ability to influence decision-makers and close sales deals. -Excellent communication and interpersonal skills, with the ability to build rapport and trust with customers and colleagues.
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