Performance Marketing Executive

2 weeks ago

Gurugram, India Synapse Search Partners Full time

Job Summary:

We are seeking an experienced Performance Marketing Executive to lead and optimise our digital advertising efforts across Google Ads, Meta Ads, and Amazon Ads. The ideal candidate will have hands-on expertise in campaign setup, optimisation, backend management, and reporting. This role requires a data-driven professional with the ability to deliver ROI-focused campaigns and scale performance across multiple platforms.

Key Responsibilities:

  • Google Ads (AdWords):
    Create, manage, and optimise campaigns with strong command of keyword planning, bidding strategies, and performance optimisation.

  • Meta Ads (Facebook & Instagram Ads):
    Manage Meta Business Suite/Ads Manager, including audience targeting, creative testing, and backend ad operations.

  • Amazon Ads:
    Lead end-to-end Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and account-level strategy to boost sales and visibility.

  • Ad Account Management:
    Monitor daily campaign performance, manage budgets, conduct A/B testing, and implement ROI-driven scaling strategies.

  • Backend Systems:
    Ensure smooth execution and tracking by leveraging backend platforms of Google, Meta, and Amazon.

  • Reporting & Analysis:
    Generate weekly/monthly performance reports, analyse campaign results, and provide actionable insights for continuous growth.

Experience Required:

Experience:

  • 2–3 years of proven experience in managing campaigns on Google Ads, Meta Ads, and Amazon Ads.

  • Strong expertise in Amazon account management and Meta backend ad management (highly preferred).

  • Deep understanding of campaign optimisation, performance metrics, and conversion tracking.

  • Analytical mindset with proficiency in data interpretation and insights generation.

  • Ability to manage multiple platforms simultaneously with strong organisational and time-management skills.

Skills & Attributes Required:

  • Strong problem-solving and analytical abilities.

  • Excellent communication and reporting skills.

  • Ability to work independently with minimal supervision.

  • High attention to detail and a results-oriented mindset.

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