
Performance Marketing Executive
20 hours ago
We are looking for a Performance Marketing Executive to join our team and drive growth through data-driven advertising campaigns across Meta and Google platforms.
Key Responsibilities
- Plan, execute, and optimize paid campaigns on Meta (Facebook/Instagram Ads) and Google Ads (Search, Display, Shopping, YouTube).
- Conduct thorough audience research and targeting to maximize campaign ROI.
- Monitor, analyze, and report campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
- Implement A/B testing for creatives, ad copy, and landing pages to improve results.
- Collaborate with design and content teams to develop ad creatives and messaging.
- Manage and optimize ad budgets effectively to achieve business goals.
- Stay updated with platform changes, policies, and best practices for Meta and Google ads.
- Provide insights and recommendations for continuous improvement in paid media strategies.
Requirements
- Proven experience (1–3 years) running and managing Meta Ads and Google Ads campaigns.
- Strong understanding of digital marketing KPIs and performance optimization.
- Hands-on experience with Meta Business Manager and Google Ads Manager.
- Proficiency in Google Analytics / GA4 and other performance tracking tools.
- Analytical mindset with the ability to translate data into actionable strategies.
- Good communication and collaboration skills.
- Certification in Google Ads and/or Meta Ads (preferred but not mandatory).
What We Offer
- Competitive salary package with performance-based incentives.
- Opportunity to work in a fast-growing, impact-driven brand.
- Learning & development opportunities in advanced performance marketing.
- A collaborative, creative, and supportive work environment.
Job Type: Full-time
Pay: ₹25, ₹40,000.00 per month
Work Location: In person
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