
Fashion Marketing Associate
2 days ago
We're Hiring - Fashion Marketing Associate – Social, PR & Events
About Fitleasure
Fitleasure is India's first global D2C sustainable athleisure brand with a strong presence across Southeast Asia and is soon to be launched in India. We offer performance-driven, fashion-forward, and sustainable activewear for men, women, and kids through curated marketplaces and our own D2C platform.
Key Responsibilities
Social Media Management & Strategy
- Daily planning, posting & content coordination across platforms (Instagram, Facebook, Pinterest, YouTube).
- Collaborate with creative & marketing teams for content strategy.
- Align social media with product launches, campaigns, and brand tone.
- Track trends, platform updates & audience conversations.
- Analyse metrics and optimise strategy accordingly.
- Lead community engagement, campaigns, giveaways & UGC efforts.
Influencer Marketing & PR Coordination
- Identify & manage collaborations with fashion, fitness, and lifestyle influencers.
- Handle barter deals, paid partnerships, and campaign briefings.
- Oversee PR package creation, dispatch, and stylist coordination for celebrity placements.
- Maintain performance database & track influencer ROI.
Brand Events & Activations
- Plan creative fitness-based brand activations (society takeovers, gym/pop-up events).
- Coordinate vendors, logistics, and live social coverage.
- Ensure brand visibility and event follow-ups online.
Celebrity & Stylist Liaison
- Collaborate with stylists for celebrity product placements.
- Curate looks, manage dispatches, and track press/image coverage.
- Build strong relationships with stylists, fashion publicists & insiders.
Who You Are
- Creative, organised & in tune with fashion, youth culture, and digital trends.
- 1–3 years' experience in social media, influencer marketing, or fashion branding.
- Strong communicator, multitasker & relationship builder.
- Passionate about the blend of fashion, fitness, and celebrity culture.
- A self-starter who thrives in fast-paced, collaborative teams.
Location:
Gurgaon |
Industry:
Sustainable Athleisure
To Apply:
Send your CV to
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