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Performance Specialist

2 months ago

anand, India Qrata Full time

*Job Overview: *

Weare seeking a skilled and results-driven Performance Marketing Manager to lead our digital marketing efforts. The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns across various channels to drive growth and achieve performance targets


*Key Responsibilities: *

*Campaign Strategy and Management: *

● Develop and implement performance marketing strategies to meet business objectives.

● Manageandoptimize campaigns across multiple channels including Google Ads, Facebook Ads, Instagram, , Twitter, and other paid media platforms.

● Conduct A/B testing to identify high-performing creatives and strategies.

*Data Analysis and Reporting: *

● Monitor, analyze, and report on key performance indicators (KPIs) and metrics.

● Usedata-driven insights to optimize campaign performance and achieve ROI targets.

● Prepare regular reports to communicate campaign performance to stakeholders.

*Budget Management: *

● Allocate and manage marketing budgets efficiently across different channels.

● Monitor spending and ensure campaigns are within budget while maximizing performance.

*SEO and SEM: *

● Implement and optimize search engine marketing (SEM) strategies.

● Collaborate with the content team to improve search engine optimization (SEO) efforts.

*Collaborative Work: *

● Workclosely with the creative team to develop compelling ad creatives.

● Partner with the product and sales teams to align marketing strategies with business goals.

● Collaborate with external agencies and vendors as needed

*Market Research and Trends: *

● Stayupdated on industry trends, competitive landscape, and emerging technologies.

● Conduct market research to identify new opportunities for growth and optimization.


*Qualifications: *

● Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.

● Proven experience (3+ years) in performance marketing, digital marketing, or a similar role.

● Strong understanding of digital marketing channels, including paid search, social media advertising, display advertising, and programmatic buying.

● Proficient in using marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, SEMrush, HubSpot, etc.

● Excellent analytical skills with the ability to interpret data and make data-driven decisions.

● Strong project management skills with the ability to manage multiple campaigns simultaneously. ● Exceptional communication and interpersonal skills.

● Creative thinker with an eye for detail and a passion for driving results.


*Benefits: *

● Competitive salary and performance-based bonuses.

● Opportunities for professional development and career growth.

● Acollaborative and innovative work environment