Digital Marketing Executive
7 months ago
**Job description**
**Responsibilities Include**:
Assisting in the formulation of strategies to build a lasting digital connection with consumers
Launching optimized online advertisements to increase company and brand awareness
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
**Job brief**:
As a Senior Digital Marketing Executive, you should have in-depth marketing experience and a passion for digital technologies. You will develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Digital Marketing Specialist is part of the marketing team, will work with regional marketing to launch campaigns on time, on budget with strict adherence to KPIs
You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
**Responsibilities**:
Develop specific campaigns to create and maintain high levels of customer interaction
Manage and improve online content, considering SEO and Google Analytics
Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Maintain a cohesive strategy across all platforms to increase our brand awareness
Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
Collaborate with designers to improve user experience
Provide creative ideas for content marketing and update website
Research how emerging social networks and features can benefit our company
Maintain a cohesive strategy across all platforms to increase our brand awareness
Demonstrate UTM tracking
Identify habits of our online customers and suggest ways to reach a broader audience
Additional Information:
**Responsibilities Include**:
Assisting in the formulation of strategies to build a lasting digital connection with consumers
Launching optimized online advertisements to increase company and brand awareness
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
**Requirements**:
Proven working experience in digital marketing
Demonstrable experience in designing and implementing successful digital marketing campaigns
Demonstrate online marketing tools and best practices
Highly creative with experience
Web Development Skills
Pay: ₹18,000.00 - ₹25,000.00 per month
**Benefits**:
- Paid sick time
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
**Experience**:
- Digital marketing: 2 years (preferred)
Work Location: In person
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