Brand Innovation Strategist

4 weeks ago

Haryana, India Adsreverb Digital Private Limited Full time

We are looking for fresh, creative minds eager to build a career in brand strategy and digital marketing. The Brand Strategist will play a key role in shaping brand narratives, developing campaign ideas, and supporting the creation of compelling pitch decks and communication strategies. This role is perfect for someone who blends analytical thinking with creativity — someone who can understand audiences, spot trends, and turn insights into impactful brand ideas. Key Responsibilities Support in developing brand strategies and communication frameworks. Research audience insights, competitors, and market trends to inform creative direction. Assist in crafting brand stories and campaign narratives that drive awareness and engagement. Contribute ideas for interactive and digital-first campaigns across multiple platforms. Collaborate with design, media, and content teams to bring ideas to life. Create and structure strategy decks and presentations that communicate ideas persuasively. Stay updated with emerging digital trends, tools, and creative formats. Key Skills & Competencies 1. Strategic & Analytical Skills Understanding of brand positioning, communication strategy, and consumer psychology. Ability to translate business goals into creative strategies. Familiarity with competitive benchmarking, audience segmentation, and market research. Interest in learning how to define and track brand KPIs (awareness, engagement, sentiment, etc.). 2. Creative & Conceptual Thinking Ability to ideate integrated campaigns that build awareness and engagement. Strong storytelling skills — crafting clear, persuasive brand narratives. Awareness of interactive and digital-first creative formats (e.G., gamified ads, AR filters, short-form videos). Flair for generating fresh, insight-driven ideas that stand out. 3. Communication & Presentation Good deck-making and presentation skills with an eye for visual storytelling. Proficiency in PowerPoint, Google Slides, or Keynote. Strong verbal and written communication skills to present ideas effectively. 4. Collaboration & Execution Ability to work closely with creative, design, and media teams. Comfort working in fast-paced, multi-project environments. Strong sense of ownership, accountability, and follow-through. 5. Digital & Cultural Awareness Awareness of current trends, platforms, and audience behavior. Basic understanding of digital media formats and performance metrics. Curiosity to explore new tools, formats, and technologies in brand storytelling. Who Can Apply Fresh graduates or candidates with up to 1 year of experience in marketing, branding, or related fields. Degree in Marketing, Advertising, Mass Communication, or similar discipline preferred. Passionate about brands, creativity, and digital innovation.

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