Key Account Manager
3 months ago
About Role
This is a crucial role spanning across top Ecommerce customers. Key responsibility of this role is to
own, manage and build relationships with customers (key accounts) and help deliver Kapiva business.
objectives on these platforms.
1)This role would be responsible for driving sales of Kapiva portfolio on different customers (online
platforms).
2) Would be the POC for entire external customer management and would liaison with internal
teams on driving customer business partnership.
3) Develop strategic plans for the Kapiva brands in line with business and sales objectives.
4) Act as the key business management contact for category managers at eCommerce platforms.
5)The creation of strategic joint business plans with each retailer to identify and implement specific
category growth initiatives.
Customer Management :
- Develop and manage sales strategy for each of the designated account customers.
- Develop strategy for acquiring new customers and propose business solutions beneficial for both,
Kapiva and customer in meeting business objectives.
Negotiation :
- Negotiating trade terms, trade funding and developing promotion strategy for each customer.
- Own, plan and execute overall category investments for the customer with support from shopper
marketing and performance marketing teams.
Customer Business Planning :
- Lead and execute Joint Business Planning together with the customer in line with both
organization & customer objectives.
- Generate insights for customer/channel to drive assortment, pricing opportunities etc.
- Preparing volume forecasts & plans.
- Deliver and exceed on growth, revenue and market share objectives
Customer Management :
- Develop and manage sales strategy for each of the designated account customers.
- Develop strategy for acquiring new customers and propose business solutions beneficial for both,
Kapiva and customer in meeting business objectives.
Required
- Should have worked either as a Category Manager with E-Com platform or have worked as KAM for E-Comm channel with a manufacturing organization
- Proven work experience in E-Com of at least 3 yrs. Proficient in Key Account Management,
managing data, and leveraging insights to drive penetration.
- Entrepreneurial mindset to get the job done single-handedly. Strong Analytical as well as
Communication skills
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