Consumer Insights

4 days ago

Gurgaon, India airtel Full time
Purpose of the Job

With the Digital Consumer at the core of everything, focus on generating deep insights and recommendations for informed decision making across lines of businesses in B2C & B2B, using various measurement techniques both digital & conventional varying from Qual, Quant, UI understanding, UX research, Prototypes of digital journeys, Application of Behavioral Sciences and Design Thinking, Application of AI in Insighting.

The position would ensure the establishment and maintenance of a high level of competency and efficiency in developing critical insights through the deployment of high-level analytical thinking. It is necessary to distil information across digital/ offline using primary/ secondary researchto provide holistic understanding of what can change consumer behavior.

Demonstrate (Key competencies)

Key Competencies

- Consumer Empathy should be second nature – “In their Shoes” thinking- Strong Communication and influencing Skills- Conceptual & Analytical Skills (Has to be comfortable with numbers & talking about the unknowns)- Creativity & Innovation (Has to be proficient with digging out insights from the digital world)- Fact Based Approach along with an experience to cull out insights.- Retail and market understanding abilities- Building & Nurturing Partnerships- Logical problem solving mindset with ability to distill out the key issue- Digital ethnography with an eye for detail, design thinking- Collaboration with internal teams/ stakeholders- Comfortable to have deep ‘WHY’ based conversations

Deliverables (Key responsibilities)

1. Drive the process for primary market research to understand changing consumer behavior & support business decision making

Identification of research required for addressing key gap areas or business issues relating to :

- Exploratory – Behavioral Science, Ethnography…specifically of the Digital Human (and the world of Apps)- Able to brief Data Scientists on which behavior of which cohort needs to to be explored before any primary study is started- Communication Evaluation – from the stage of the audio script to TVC- Continuous Tracking of Brand Health, NPS Tracks across LoBs, Processes & Touch points- New product innovations & initiatives- Strategic Brand Equity Deep Dives to arrive at core brand values- Concept testing- Segmentation/ Habits & attitude/ Usage & retention- Pricing/ Conjoint- Competition understanding & Benchmarking- Validation of Business Issues- Post launch Evals- Constructing consumer personas for effective proposition crafting & GTM strategies- Conduct consumer immersions to gauge primary pulse

Provide recommendations for the centre (marketing, brand, product, network) & circle business teams to incorporate the findings/learnings into their decision making so as to make customer-focused decisions.

2. User Testing through Digital Ethnography

Conceptualise the ‘Strawman’ necessary for building the journey.

Responsible for conducting UI/UX, User testing of concepts, user-flows prototypes, wireframes for digital consumer journeys across different touchpoints App, Website, purchase on TV.

Eye for detail:

Fix the Nuts & Bolts - Ability to Identify issues pertaining to logic flow, friction points, comprehension & reasons of journey drop-off points.

Eye for Aesthetics - Ability to Identify issues pertaining to design, aesthetics, visual patterns and communicate design ideas & prototypes.

Strong “gut” to be able to identify key consumer tension, and expectations.

Also, see “The Wood from the Trees” – visualise the complete consumer journey in App / Web. As a part of this: Benchmark competitor Journeys.

Ability to rapidly test and iterate the designs to arrive at a recommendation.

Use the CEL (Consumer Experience Lab) to do user testing research for Digital consumer Journeys, using high-resolution camera.

3.Behavioural Science

Engage with consumers to diagnose the WHY behind the action/ purchase decision basis the underlying biases & heuristics.

Deep understanding of varied behavioral science principles to help design possible nudges for favorable business outcomes.

Ability to study consumer behavior through the use of systematic experimentation and observation.

4.Digital Insighting

Paint the consumer landscape using social listening tools like Brandwatch, App Annie, Statista & other digital platforms to distil information available in the online world across Social Media, Blogs, Websites, YouTube that supports in having a pulse of the market.

Review published reports, online reviews and other reliable published digital information and generate insights and recommendations on ways of overcoming customer related issues, to support informed decision making

Specifically, scan India and Global competition trends as well as Best Practices the on telecom related categories to capture relevant opportunities helping product feature finalization/marketing proposition crafting

5.Map consumer space for building long term strategy

Facilitate large scale mapping of consumer insights and its multivariate analysis by geography, demography, benefits sought & usage levels at a circle level.

Develop a detailed understanding of customer personality, behavior, attitudes, usage, habits motives, lifestyle and geo-demographics.

Commission consumer identification, marketing creative effectiveness, market sizing and trend, pre-awareness and purchase intent research where that is appropriate.

6.Support respective business teams with inputs from past learnings, initiate new & provide relevant information to fine-tune process, product, promotion and marketing strategy.

Facilitate periodic research to map consumer insights related to consumer perception on the brand, products and new initiatives. Recommend process improvement based on inputs generated by market research.

Through research findings, support functions in fine-tuning their plans & strategy.

Guide the new product and innovation team in generating ideas and identifying possibilities of new product innovation.

  • Consumer Insights

    2 weeks ago

    Gurgaon, Haryana, India Haleon Full time

    Job Purpose: You will need to partner key marketing stakeholders in all their strategic, innovation, communication and activation activities. You will support your line manager in driving Transformational Actions with your Business Partners. These actions will be rooted in Consumer and Market Insights. You will be responsible and accountable for all research...

  • Manager - Consumer Insights

    2 weeks ago

    Gurgaon, Haryana, India NielsenIQ Full time

    Job Description ABOUT THIS JOB At NielsenIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and...

  • Consumer Insights

    1 week ago

    gurgaon, India airtel Full time

    Purpose of the JobWith the Digital Consumer at the core of everything , focus on generating deep insights and recommendations for informed decision making across lines of businesses in B2C & B2B, using various measurement techniques both digital & conventional varying from Qual, Quant, UI understanding, UX research, Prototypes of digital journeys,...

  • Consumer Insights

    1 week ago

    Gurgaon, India airtel Full time

    Purpose of the JobWith theDigitalConsumer at the core of everything , focus on generating deep insights and recommendations for informed decision making across lines of businesses in B2C & B2B, using various measurement techniques both digital & conventional varying from Qual, Quant, UI understanding, UX research, Prototypes of digital journeys, Application...

  • Consumer Insights

    7 days ago

    Gurgaon, India Haleon Full time

    Job Purpose:You will need to partner key marketing stakeholders in all their strategic, innovation, communication and activation activities. You will support your line manager in driving Transformational Actions with your Business Partners. These actions will be rooted in Consumer and Market Insights. You will be responsible and accountable for all research...

  • Consumer Insights

    4 days ago

    Gurgaon, India Haleon Full time

    Job Purpose: You will need to partner key marketing stakeholders in all their strategic, innovation, communication and activation activities. You will support your line manager in driving Transformational Actions with your Business Partners. These actions will be rooted in Consumer and Market Insights. You will be responsible and accountable for all...

  • Consumer & Business Insights & Analytics (CBIA)

    2 weeks ago

    Gurgaon, Haryana, India Haleon Full time

    Are you truly passionate about brands? I mean roll up your sleeves and eat, sleep, breathe the creation of a brands? And more importantly, are you the person who thrives on the discovery of the insight that is the foundation for the brand? The consumer and market insight team at GSK believes that infusing a deep understanding of consumers into the category...

  • Consumer & Business Insights & Analytics (CBIA)

    2 weeks ago

    Gurgaon, Haryana, India Haleon Full time

    Are you truly passionate about brands? I mean roll up your sleeves and eat, sleep, breathe the creation of a brands? And more importantly, are you the person who thrives on the discovery of the insight that is the foundation for the brand? The consumer and market insight team at GSK believes that infusing a deep understanding of consumers into the category...

  • Consumer Insights

    1 month ago

    Gurgaon, India Haleon Full time

    Description Are you truly passionate about brands? I mean roll up your sleeves and eat, sleep, breathe the creation of a brands? And more importantly, are you the person who thrives on the discovery of the insight that is the foundation for the brand? The consumer and market insight team at GSK believes that infusing a deep understanding of...

  • Consumer Insights

    4 weeks ago

    Gurgaon, India Haleon Full time

    Description Are you truly passionate about brands? I mean roll up your sleeves and eat, sleep, breathe the creation of a brands? And more importantly, are you the person who thrives on the discovery of the insight that is the foundation for the brand? The consumer and market insight team at GSK believes that infusing a deep understanding of...

  • Consumer Insights

    4 weeks ago

    gurgaon, India Haleon Full time

    Description Are you truly passionate about brands? I mean roll up your sleeves and eat, sleep, breathe the creation of a brands? And more importantly, are you the person who thrives on the discovery of the insight that is the foundation for the brand? The consumer and market insight team at GSK believes that infusing a deep understanding of...

  • Consumer Insights

    2 weeks ago

    India - Haryana - Gurgaon Haleon Full time

    Job Purpose: You will need to partner key marketing stakeholders in all their strategic, innovation, communication and activation activities. You will support your line manager in driving Transformational Actions with your Business Partners. These actions will be rooted in Consumer and Market Insights. You will be responsible and accountable for all research...

  • Quantitative Researcher

    1 month ago

    gurgaon, India Kantar Full time

    JOB TITLE - Account Manager / Senior Account ManagerROLE MISSION STATEMENTThe AM/SAM is a part of the Client Service team who would serve as an intermediary between the business and its clients, with responsibility for revenue & margin assurance & appropriate high levels of service to those clients. As a researcher, you will constantly provide...

  • Quantitative Researcher

    3 weeks ago

    Gurgaon, India Kantar Full time

    JOB TITLE -Account Manager / Senior Account ManagerROLE MISSION STATEMENTThe AM/SAM is a part of the Client Service team who would serve as an intermediary between the business and its clients, with responsibility for revenue & margin assurance & appropriate high levels of service to those clients. As a researcher, you will constantly provide sophisticated...

  • Quantitative Researcher

    4 weeks ago

    gurgaon, India Kantar Full time

    JOB TITLE - Account Manager / Senior Account ManagerROLE MISSION STATEMENTThe AM/SAM is a part of the Client Service team who would serve as an intermediary between the business and its clients, with responsibility for revenue & margin assurance & appropriate high levels of service to those clients. As a researcher, you will constantly provide...

  • Consumer Delight

    2 weeks ago

    Gurgaon, Haryana, India MNR Solutions Pvt Ltd Full time

    Role - Consumer DelightLocation - GurgaonPurpose of the Role:To seek & mine consumer insights, be the voice of the consumer at Bombay Shaving Company & provide insight driven recommendations for business decisions.Qualification & Experience: Total of 23 years of experience in qualitative research in a Market Research agency or FMCG Sound knowledge of...

  • Insights & Analytics Manager

    2 weeks ago

    Gurgaon, India Glanbia Full time

    The OpportunityGlanbia Performance Nutrition (GPN) is the World’s No 1 Sports Nutrition Company. Our brands Optimum Nutrition (ON) and BSN are two of the world’s leading nutritional supplements specifically targeted at Performance Nutrition. We are a part of the Glanbia group, headquartered in Dublin (Listed on the Irish and London Stock Exchange) with...

  • Insights & Analytics Manager

    3 weeks ago

    gurgaon, India Glanbia Full time

    The Opportunity Glanbia Performance Nutrition (GPN) is the World’s No 1 Sports Nutrition Company. Our brands Optimum Nutrition (ON) and BSN are two of the world’s leading nutritional supplements specifically targeted at Performance Nutrition. We are a part of the Glanbia group, headquartered in Dublin (Listed on the Irish and London Stock Exchange)...

  • Insights & Analytics Manager

    4 weeks ago

    Gurgaon, India Glanbia Full time

    The Opportunity Glanbia Performance Nutrition (GPN) is the World’s No 1 Sports Nutrition Company. Our brands Optimum Nutrition (ON) and BSN are two of the world’s leading nutritional supplements specifically targeted at Performance Nutrition. We are a part of the Glanbia group, headquartered in Dublin (Listed on the Irish and London Stock Exchange)...

  • Insights & Analytics Manager

    2 weeks ago

    Gurgaon, Haryana, India Glanbia Full time

    The Opportunity Glanbia Performance Nutrition (GPN) is the World's No 1 Sports Nutrition Company. Our brands Optimum Nutrition (ON) and BSN are two of the world's leading nutritional supplements specifically targeted at Performance Nutrition. We are a part of the Glanbia group, headquartered in Dublin (Listed on the Irish and London Stock Exchange) with...