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Consumer Insights
4 months ago
You will need to partner key marketing stakeholders in all their strategic, innovation, communication and activation activities. You will support your line manager in driving Transformational Actions with your Business Partners. These actions will be rooted in Consumer and Market Insights. You will be responsible and accountable for all research work for your brands. This will involve working with multiple internal stakeholders (Category & Brand Teams, Finance, Sales, Global Insights Counterparts, Media Team) and agency partners (Market Research & Media agencies)
What you’ll do:
Become an indispensable business partner within the brand, Consumer & Market Insights teams. Develop Brand and Consumer insight / expertise; relentlessly apply this knowledge to build growth as well as infuse this knowledge across global stakeholders. Inspire research suppliers to consistently deliver their best efforts: deliver actionable, clear, value-added understanding. Day to day responsibilities
Leading or assisting in the planning, coordination and implementation of research activities for brands. Scope of responsibilities includes both mix development and mix deployment.
Developing Brand and Consumer insight expertise. And, apply this knowledge to build growth as well as infuse this knowledge across stakeholders.
Participate in discussions with brand/product development team to understand new product brief and monitor and review the testing undertaken by the team and identify areas for improvement in the product based on analysis of test results
Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues; Monitoring competitors’ activities and market
Monitor and manage research budget
Uses broader range of research tools/resources/processes to assess business issues; proactively identifies the key business issues/questions and develops the most appropriate research design and analytic plan to address business/ research needs;
Evaluates and incorporates new/emerging research tools that provide increased consumer insight and business growth.
Has a good understanding of analytics, including market mix modeling and volume forecasting.
Integrates knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues and ensures alignment with key business partners. Influences others in the implementation of action steps to drive the business.
Grounds business in the consumer and makes sure business decisions on growth opportunities and portfolio strategy are consumer motivated.
Should have handled Nielsen Retail Measurement Data as well-regular reporting, working knowledge and delivered business analysis for the same.
You fit, if you have:
Post-graduate degree or equivalent in Management, Market Research, Social Sciences or Statistics is a must
Proven 10+ years in Market Research- Client side or agency side. Any experience in running studies amongst experts like health care professionals, chemists etc would be a bonus
Past experience in Consumer Health care industry/ CPG industry is a plus • Proven track record of using data to drive business growth
Demonstrates ability to influence cross-functional and upper management to impact decision making;
Technical market research and analytical expertise and conversant in a range of quantitative and qualitative ad hoc research techniques and syndicated business analyses
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are
Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
