Consumer Insights Specialist
1 month ago
You will partner with key marketing stakeholders to drive strategic, innovation, communication, and activation activities. You will support your line manager in driving Transformational Actions with Business Partners, rooted in Consumer and Market Insights. You will be responsible and accountable for all research work for your brands, working with internal stakeholders and agency partners.
Key Responsibilities:- Develop and implement research strategies to drive business growth and inform product development.
- Lead or assist in the planning, coordination, and implementation of research activities for brands, including mix development and deployment.
- Develop and apply consumer and market insights expertise to build growth and inform business decisions.
- Participate in discussions with brand/product development teams to understand new product briefs and monitor testing results.
- Use knowledge of key macro trends and consumer, market, and competitive landscapes to diagnose business performance and address focused business issues.
- Monitor and manage research budgets and evaluate the effectiveness of research tools and resources.
- Integrate knowledge from multiple sources to create meaningful interpretations and recommendations that address business issues and ensure alignment with key business partners.
- Post-graduate degree or equivalent in Management, Market Research, Social Sciences, or Statistics.
- Proven 10+ years of experience in Market Research, either client-side or agency-side, with a track record of using data to drive business growth.
- Demonstrated ability to influence cross-functional and upper management to impact decision-making.
- Technical market research and analytical expertise, with conversance in a range of quantitative and qualitative ad hoc research techniques and syndicated business analyses.
Haleon is an Equal Opportunity Employer, committed to creating an inclusive environment that celebrates diversity and promotes fair and equitable outcomes for everyone. We believe in an agile working culture for all our roles and encourage flexibility and work-life balance.
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