Manager - Consumer Insights
1 week ago
Job Description
ABOUT THIS JOB
At NielsenIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.
He/she should be recognized having an expertise in Quantitative Consumer Insights with strong market research technical skills, well-versed and hands-on experience in research solutions and statistical modelling techniques including Brand equity/ Health studies, U&A studies, Segmentation, Concept/product tests, Customer Experience and Satisfaction studies.
RESPONSIBILITIES
As a Manager within Consumer Insights team, your responsibilities and key expectations will include
Insights Delivery:
Review and finalized draft designs ( questionnaires, analytic plans, reports, presentations) prepared by junior team members. Translate data to insights, create compelling stories and powerful synthesis of findings to drive high impact business decisions through insightful and actionable recommendations. Support his/her team lead in driving issue-based analyses, build effective analytical presentations and consultative storytelling to clients and presenting to the clients including C-suite management in a clear and compelling manner. Along with regular day-to-day work detailed here, the one of the important tasks for him/her is to train the junior team members.Client Management:
Provide ideas and thoughtful insights into new ideas and initiatives for clients, showing competency, mastery and consultative influential skill. Develop and maintain open-channel communication with top-level clients to create and foster business opportunities. Lead and promote strategic conversations and meetings with clients, which result in traceable CI business opportunities Further foster strategic clients' relationship with the aim to provide impactful solutions to clients' business issues. Drive overall client satisfaction to achieve high Net Promoter Score (NPS) and a high performing team environment.ABOUT YOU
Curiosity drives your interest in what moves the market. You find potential in percentages. Managing time and deadlines comes naturally to you. You're known for your impeccable organization. Connecting with clients matters to you, and that motivates you to sift through data for a new angle. You can identify the narratives behind numbers, and you're always looking for what's next.
Qualifications
Master's degree in Business, Marketing , or related fields Minimum 4-8 years of quantitative market research experience. Experience in managing a high volume of complex quantitative research studies under tight budgets and schedules. Proven track record to positively impact client outcomes and ability to influence clients. Excellent verbal and written communication skills Intellectually curious, critical thinkers and impact driven. Can-do attitude, with a reputation for providing clarity and creating positive energy.Additional Information
About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.
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