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Insights & Analytics Manager
3 months ago
Head of Marketing, India
.Defining Core Insights for Brands:
Understanding consumer preferences, buying patterns, and decision-making processes by managing research studies.Connecting to Consumers:
Conducting focus groups, concept tests or analysing data from monthly tracks in order to gain deeper insights.Using Analytics for Growth Insights:
Predicting future trends and staying ahead of the curve. Work with the Analytics agency to draw insights from data collected from ECOM agency partners. Work closely with the Performance Marketing agencies to analyse data on DTC through Google analytics as well as search marketing on Amazon and Flipkart.Measurement and Reporting:
Tracking and reporting market size, growth, share, penetration and pricing trends through external reports and tools.Supporting NPD agenda:
Validation and scoping for Innovation and commercialization of NPDs. Conducting product tests through CLTs.Collaboration with Leadership Teams:
Working closely with country and regional leadership teams to align insights with business growth strategies. Identification of consumer trends to inform channel/ brand/ country strategies and business planning.Global Insights Liaison:
Coordinating with the global insights team to ensure consistency and alignment across regions. Align with Global Intelligence and Insight function to deliver standardised and comparable data in the identification of consumer profiling. Management and interpretation of regional brand health tracker for all brands across. Utilize global tools and frameworks to analyse and determine key triggers and barriers in the consumer journey. Management of external suppliers in project delivery and reporting for the market.The Skills you will bring to the teamExperience: 8-10 years’ experience in a FMCG consumer insight role or leading market research groups.Research: Experience of writing and managing qualitative and quantitative research project including consumer questionnaires.Data Analytics: Has delivered measurement reports by analysing data and presenting it in a clear mannerInsights: Proven ability in providing consumer, brand and category insightsCommunication: Strong influencing and communication skills.Passion for Fitness: Passion for the sports nutrition industry.Where and how you will workThe opportunity will be based in
Gurgaon, India
with hybrid working arrangements available through our which allows you a greater choice in how you work and live, giving you a better work-life balance.What we would like to offer youThe opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.