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Consumer Insights
4 months ago
Description
Are you truly passionate about brands? I mean roll up your sleeves and eat, sleep, breathe the creation of a brands? And more importantly, are you the person who thrives on the discovery of the insight that is the foundation for the brand? The consumer and market insight team at GSK believes that infusing a deep understanding of consumers into the category and brand teams will lead to building amazing brands. Brands that touch the consumers’ heart and mind. The consumer learning will be applied in brand strategy, brand communication, innovation, marketing initiatives and customer initiatives that provide GSK with a competitive advantage in the marketplace.
Key Responsibilities:
Become an indispensable business partner within the Haleon System for Commercial Team, Expert, brand, Consumer & Market Insights teams. Work closely with the Consumer & Business Insights & Analytics (CBIA) Lead to help develop Analytics and Consumer & Brand Insights capability; apply this knowledge to build growth as well as infuse this knowledge across key stakeholders. Inspire research suppliers to consistently deliver their best efforts: deliver actionable, clear, value-added understanding.
Drive the agenda, functionality & actionability of transversal insights studies like U&A, Brand Equity & Needscope, Needstates/ Opportunity mapping etc.
Work closely with Commercial teams to identify the new business opportunities, evaluate them and develop business strategy to achieve success for different brands. Evaluate potential success blocks for future growth.
Drive the innovation initiative to facilitate, identify and streamline future innovation pipeline. Post Launch tracking of existing innovations to identify measures of success and further growth imperatives
Monitor consumer behaviour, needs, and trends of the OHC, Wellness, Digestives and Pain & Respiratory market in general with a view to ensure a highly proactive management of business opportunities to identify potential levers of growth for business
Portfolio Strategy – To develop strategies and seek opportunities to maintain/gain market leadership in various categories with a view to find new opportunities, establish and maintain strong position in the market.
Be the key Custodian of Expert led data –Prescription Share analysis. Support the Planning, Execution and Tracking of Expert led initiatives (activation & communication)
Global Framework Deployment and Opportunity Identification for ISC Market: RGM, FEI etc.
Assisting in and executing the monthly & bi-annual Brand Reviews by triangulating the data across different data sources and analyzing & diagnosing the current category & brand performance and mapping opportunities for growth
Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues; Monitoring competitors’ activities and market
Uses broader range of research tools/resources/processes to assess business issues; proactively identifies the key business issues/questions and develops the most appropriate analytic plan to address business/ research needs;
Integrates knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues and ensures alignment with key business partners. Influences others in the implementation of action steps to drive the business.
Qualification & Experience
Post-graduate degree or equivalent in Management, Economics, Mathematics, Market Research or Statistics is a must
Candidates with Proven 13-15 years in Market Research with minimum of 6-7 years work experience on Client side (FMCG) will only be acceptable.
Past experience of working with different stakeholders in a FMCG organization is a must.
Understanding of quantitative, qualitative research methodologies (Brand Health, U&A, Brand Equity, B rand Architecture, Communication Development & Testing) & syndicated data sources like RMS & KWP and application of the same for business decisions is a must
What we expect?
Past experience in Consumer Health care industry/ CPG industry is a plus
Proven track record of using data to drive business growth
Experience in statistical models development (Probabilistic graphical models, marketing Mix Models, Market Basket Analysis, Cannibalization Models, Share of Market Forecast Models, General and Bayesian Regressions). Database management and programming capabilities.
Proven analytics, shopper research experience, consumer insights experience or commercial experience in a combination with strong analytical skills
Very strong analytical thinking with proven ability to connect data & insight from category consumption, brands drivers, macro & micro trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the business
Demonstrates ability to influence cross-functional and upper management to impact decision-making; Willingness to "have an opinion" backed up by insight and analytics and the confidence to influence team members in meetings and one to one basis
Strong interpersonal skills; Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely; Data visualization skills are a must
Technical market research and analytical expertise and conversant in a range of quantitative research techniques and syndicated business analyses
Demonstrated ability to understand, interpret and apply advanced analytics to solve business issues
Strong team player, yet good level of independence
Good presentation skills and articulate
Rigorous and with great attention to detail and Highly numerate and adept at working with data.
Passionate to go beyond the obvious, Creative, open minded
Able to adjust quickly in a fast-paced and changing environment.
Willingness and flexibility to offer full support to brand team and CMI colleagues.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
